Local Nielsen ratings snapshot (Mon., Nov. 19) -- prime-time gold for NBC while Fox4 prospers with local news numbers
11/20/12 12:10 PM
By ED BARK
@unclebarkycom
NBC again scored where it counts the most Monday, sweeping the prime-time D-FW Nielsens among advertise-prized 18-to-49-year-olds with its regular lineup of The Voice and Revolution.
The Voice also nipped ABC's competing Dancing with the Stars among total viewers (298,086 to 293,267) before the 9 p.m. hour went to ABC's Castle.
ESPN's Monday Night Football contest between the dominant 49ers and suddenly toothless Bears averaged a lower than usual 206,526 viewers while the Dallas Mavericks' OT loss to Golden State clocked in with 68,842 viewers on Fox Sports Southwest.
Monday's local news derby numbers were dominated by Fox4, which won at 6 a.m. and 5, 6 and 10 p.m. among 25-to-54-year-olds (main advertiser target audience for news programming). The station added 6 a.m. and 6 p.m. wins in total viewers.
CBS11 overcame a double-pronged lead-in disadvantage from its network's third-place Hawaii Five-0 to win at 10 p.m. in the total viewers measurement. NBC5 ran first in total viewers at 5 p.m.
unclebarky@verizon.net
@unclebarkycom
NBC again scored where it counts the most Monday, sweeping the prime-time D-FW Nielsens among advertise-prized 18-to-49-year-olds with its regular lineup of The Voice and Revolution.
The Voice also nipped ABC's competing Dancing with the Stars among total viewers (298,086 to 293,267) before the 9 p.m. hour went to ABC's Castle.
ESPN's Monday Night Football contest between the dominant 49ers and suddenly toothless Bears averaged a lower than usual 206,526 viewers while the Dallas Mavericks' OT loss to Golden State clocked in with 68,842 viewers on Fox Sports Southwest.
Monday's local news derby numbers were dominated by Fox4, which won at 6 a.m. and 5, 6 and 10 p.m. among 25-to-54-year-olds (main advertiser target audience for news programming). The station added 6 a.m. and 6 p.m. wins in total viewers.
CBS11 overcame a double-pronged lead-in disadvantage from its network's third-place Hawaii Five-0 to win at 10 p.m. in the total viewers measurement. NBC5 ran first in total viewers at 5 p.m.
unclebarky@verizon.net