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Local Nielsen ratings snapshot (Fri.-Sun., Nov. 20-22) -- Cowboys nooner slogs past one mil mark

The Cowboys' trance-inducing 7-6 win over arch-rival Washington squashed everything in its path without being a blockbuster.

Noon-starting games tend to be a little slow on the draw. As were the Cowboys, who for the second straight Sunday were shut out for three quarters before notching a lone TD.

Fox's presentation, which stretched to 3:08 p.m., averaged 1,096,465 D-FW viewers. That was just enough to nudge it past the season-opener at Tampa Bay, which had 1,065,449 viewers to rank as the least-watched game to date. The win over the Bucs also began at noon on Fox.

Still on top is the regular season debut of Jerry's Palace, in which Dallas narrowly lost to the Giants on NBC's Sunday Night Football. That game averaged 1,737,293 viewers. (Note: Totals have been readjusted from previous posts after Nielsen Media Research revised its viewer population figures upward for the fall TV season. The Cowboys-Giants game gained almost 37,000 viewers under the new figures.)

In prime-time Sunday, NBC's Eagles-Bears game easily outpointed ABC's competing American Music Awards. The Eagles' victory averaged 515,759 viewers while the AMAs had 312,170.

Saturday's attractions as usual were paced by ABC's prime-time college football game. In the latest edition, Texas crunched Kansas to the tune of 339,315 viewers.

The 10 p.m. local news race remained air-tight, with CBS11 nipping WFAA8 Friday in total viewers by a score of 223,948 to 217,162. Just three weekdays remain in the November sweeps, with the two stations still running neck-and-neck. The market's 10 p.m. titans tied for first Friday among 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 retains a slim edge in that key demographic.

NBC5 took the gold at 6 a.m. in total viewers, but WFAA8 scored a rare win among 25-to-54-year-olds by finishing a nose ahead of Fox4.

WFAA8 ran the table at 6 p.m. and also won at 5 p.m. in total viewers. Fox4 finished first at the earlier hour with 25-to-54-year-olds.