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Local Nielsen ratings snapshot (Thurs., Jan. 9) -- ABC's The Assets is anything but

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They’re going to have to move this to Saturday night Sibera -- sooner rather than later.

ABC’s second episode of its Cold War drama The Assets dug a big Death Valley in the 9 p.m. hour Thursday. Just 63,912 D-FW viewers tuned in, with a piddling 19,540 of them within the advertiser-prized 18-to-49-year-old demographic. In both measurements, that made Assets a very distant fourth in its time slot, with CBS’ Elementary winning on both counts with 241,442 and 81,418 viewers respectively.

CBS’ new 7 p.m. episode of The Big Bang Theory as usual led all Thursday prime-time programming with 489,990 total viewers and 201,915 in the 18-to-49 demographic.

Over on KTXD-TV (Ch. 47), the station is now running its locally produced The Broadcast from both 9 to 11 a.m. and 4 to 6 p.m. No matter. Both airings had “hashmarks” (no measurable audience) for all four hours. KTXD’s other main homegrown show, The Texas Daily, fared a bit better in its new 9 to 10 p.m. slot. It drew 7,101 viewers, making it the station’s most-watched show of the day.

Here are Thursday’s four-way local news derby results:

CBS11 had the most total viewers at 10 p.m., but WFAA8 bucked its feeble lead-in from Assets to run first among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 won at 6 a.m. in total viewers while NBC5 had the most 25-to-54-year-olds. The 25-to-54 golds at both 5 and 6 p.m. went to Fox4.

NBC5 had the most total viewers at 5 p.m. and WFAA8 topped that measurement at 6 p.m.

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