Local Nielsen ratings snapshot (Mon., Oct. 22) -- Monday Night Football again hits for higher average
10/23/18 10:42 AM
By ED BARK
@unclebarkycom on Twitter
ESPN’s Monday Night Football has struck again, ranking as prime-time’s overall top attraction in both major ratings food groups.
The Atlanta Falcons-New York Giants matchup averaged 260,084 total D-FW viewers, nipping NBC’s 7 to 9 p.m. edition of The Voice (253,055). But it was no contest among advertiser-prized 18-to-49-year-olds, with MNF averaging 105,672 of ‘em while The Voice ranked a distant second with 63,403.
At 9 p.m., ABC punted with a rerun of its new series The Rookie, and fell to last place in the Big Four broadcast network universe with 63,264 total viewers and 12,077 in the 18-to-49 realm. In contrast, the overall winning attraction among the Big Four, CBS’ competing Bull, had 231,967 total viewers. It also led among 18-to-49ers with 42,269.
Here are Monday’s local news derby results, with the four-week November “sweeps” ratings period on the horizon and starting on Thursday, Oct. 25th.
CBS11 won in total viewers at 10 p.m., and Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. races as usual/always. NBC5 drew the most total viewers at both 5 and 6 p.m. The top scorers with 25-to-54-year-olds were Fox4 at 5 p.m. and CBS11 at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
ESPN’s Monday Night Football has struck again, ranking as prime-time’s overall top attraction in both major ratings food groups.
The Atlanta Falcons-New York Giants matchup averaged 260,084 total D-FW viewers, nipping NBC’s 7 to 9 p.m. edition of The Voice (253,055). But it was no contest among advertiser-prized 18-to-49-year-olds, with MNF averaging 105,672 of ‘em while The Voice ranked a distant second with 63,403.
At 9 p.m., ABC punted with a rerun of its new series The Rookie, and fell to last place in the Big Four broadcast network universe with 63,264 total viewers and 12,077 in the 18-to-49 realm. In contrast, the overall winning attraction among the Big Four, CBS’ competing Bull, had 231,967 total viewers. It also led among 18-to-49ers with 42,269.
Here are Monday’s local news derby results, with the four-week November “sweeps” ratings period on the horizon and starting on Thursday, Oct. 25th.
CBS11 won in total viewers at 10 p.m., and Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. races as usual/always. NBC5 drew the most total viewers at both 5 and 6 p.m. The top scorers with 25-to-54-year-olds were Fox4 at 5 p.m. and CBS11 at 6 p.m.
Email comments or questions to: unclebarky@verizon.net