Local Nielsen ratings snapshot (Wed., May 4) -- Empire slipping but still keeps its grip
05/05/16 03:52 PM
By ED BARK
@unclebarkycom on Twitter
Fox’s Empire is still prime-time’s king of the hill on Wednesdays, although its ratings have been steadily trending downward in D-FW.
The latest 8 p.m. episode drew 347,038 viewers and 177,839 in the advertiser-craved 18-to-49-year-old demographic. The series’ March 30th return, after a long hiatus, had 545,345 viewers and 260,407 in the 18-to-49 age range before the April 6th episode had respective totals of 439,109 and 219,123 viewers. Last week’s Empire was down to 368,285 total viewers and 200,069 in the 18-to-49 realm.
Although its powers are diminishing, Empire still had enough juice to propel Fox4’s 9 p.m local newscast to comfy wins in both total viewers (247,884) and 18-to-49-year-olds (92,095). The 7 p.m. hour went to CBS’ Survivor in both ratings measurements, with 198,307 total viewers and 73,041 within the 18-to-49 motherlode.
Here are the local news derby results for the fifth weekday of the May “sweeps” ratings period.
TEGNA8 ran first at 10 p.m. in total viewers and Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 ran the table at 6 a.m. and NBC5 did likewise at 6 p.m. The 5 p.m. golds were split between NBC5 in total viewers and Fox4 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Fox’s Empire is still prime-time’s king of the hill on Wednesdays, although its ratings have been steadily trending downward in D-FW.
The latest 8 p.m. episode drew 347,038 viewers and 177,839 in the advertiser-craved 18-to-49-year-old demographic. The series’ March 30th return, after a long hiatus, had 545,345 viewers and 260,407 in the 18-to-49 age range before the April 6th episode had respective totals of 439,109 and 219,123 viewers. Last week’s Empire was down to 368,285 total viewers and 200,069 in the 18-to-49 realm.
Although its powers are diminishing, Empire still had enough juice to propel Fox4’s 9 p.m local newscast to comfy wins in both total viewers (247,884) and 18-to-49-year-olds (92,095). The 7 p.m. hour went to CBS’ Survivor in both ratings measurements, with 198,307 total viewers and 73,041 within the 18-to-49 motherlode.
Here are the local news derby results for the fifth weekday of the May “sweeps” ratings period.
TEGNA8 ran first at 10 p.m. in total viewers and Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 ran the table at 6 a.m. and NBC5 did likewise at 6 p.m. The 5 p.m. golds were split between NBC5 in total viewers and Fox4 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net