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Local Nielsen ratings snapshot (Thurs., Sept. 5) -- Peyton's TD o'rama lights up NBC's NFL kickoff

@unclebarkycom on Twitter
A 33-minute lightning delay didn’t stop Peyton Manning from striking Thursday night.

His record-tying 7 TD passes paced the Denver Broncos in their dismantling of the defending Super Bowl champion Baltimore Ravens on NBC’s NFL Kickoff game.

Stretching until 11:51 p.m., the game averaged 578,273 D-FW viewers in easily squashing all competing programming. A dwindling audience from 11 p.m. until closing kept the game from going well past the 600,000 viewer mark. By the time taps were played -- in the 11:45 p.m. to midnight segment -- the Broncos-Ravens audience had dipped to 399,284 viewers. (Note: Nielsen Media Research measures audiences in 15-minute increments.)

More than half the football crowd hit the advertiser-prized 18-to-49-year-old motherlode, with a final average of 334,887 viewers.

CBS’ 8 p.m. episode of Big Brother took the runner-up spot with 220,294 total viewers and 121,197 in the 18-to-49 demographic. Nothing else opposite football managed to crack the 100,000 viewers mark in either measurement.

Thursday’s local news derby results featured an unusually large number of ties.

WFAA8 and CBS11 shared first place in total viewers at 10 p.m. in a downsized three-way race. WFAA8 won outright among 25-to-54-year-olds, the main advertiser target audience for news programming. But the combined local newscast audience on Fox4, WFAA8 and CBS11 fell well short of that for the Broncos-Ravens game. In total viewers from 10 to 10:30 p.m., the NFL won by a score of 564,450 to 302,905.

At 6 a.m., Fox4 and WFAA8 shared first place in both ratings measurements. Fox4 topped both the 5 and 6 p.m. newscasts among 25-to-54-year-olds while WFAA8 won at 6 p.m. in total viewers. Fox4, NBC5 and WFAA8 tied for first at 5 p.m. in total viewers, with CBS11 just a smidge behind.


PBS’ new eight-part classical concert series, All-Star Orchestra, will include Dallas Symphony Orchestra associate concertmaster Emanuelle Boisvert. He’ll be the First Violinist.

The premiere episode is on Sunday, Sept. 8th, locally at 1 p.m. on KERA13.

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