powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Thurs., Jan. 17) -- Idol still winning, but CBS gives it a free pass

By ED BARK
@unclebarkycom
Night two of Fox's Season 12 American Idol again ranked as D-FW's top prime-time attraction.

Still, the audience fell from Wednesday night's re-launch. And CBS dozed in a hammock of reruns rather than flexing its usually very potent Thursday night lineup.

Again airing from 7 to 9 p.m., Idol averaged 426,820 viewers, down pretty steeply from the 536,968 on the previous night. The haul of advertiser-prized 18-to-49-year-olds likewise took a sizable dip, from 261,531 to 204,122.

Despite going with repeats, CBS placed a solid second in total viewers from 7 to 9 p.m., with The Big Bang Theory again its heaviest hitter (337,326 total viewers).

ABC won the 9 p.m. hour with its growingly popular Scandal (247,831 viewers). It also edged Fox4's 9 p.m. local newscast among 18-to-49-year-olds.

NBC's all-new lineup of four sitcoms and Rock Center with Brian Williams ran fourth across the board in total viewers. The Peacock's new 1600 Penn fared particularly poorly, with a sub-anemic 34,421 total viewers and just 25,515 of them within the 18-to-49 motherlode.

D-FW ratings were not available for Part 1 of Oprah Winfrey's "world exclusive" interview with Lance Armstrong on her struggling OWN network. But surely it had a bigger audience than 1600 Penn.

Here are Thursday's local news derby results:

CBS11 took the top spot in total viewers at 10 p.m. while WFAA8 won with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 is still firmly in charge of the 6 a.m. Nielsens, and rang up another doubleheader win.

WFAA8 likewise swept the 5 p.m. competitions. CBS11 had the most total viewers at 6 p.m., with Fox4 winning among 25-to-54-year-olds.
unclebarky@verizon.net