Local Nielsen ratings snapshot (Thurs., March 26) -- hits/misses for NCAA hoops
03/27/15 09:32 AM
By ED BARK
@unclebarkycom on Twitter
CBS didn’t run up any big scores with its pair of NCAA basketball tournament games Thursday night. Nor did the network shoot air balls.
The return of Fox’s Bones and ABC’s Grey’s Anatomy shared the 7 to 8 p.m. lead with 195,272 D-FW viewers apiece while that portion of the Notre Dame-Wichita State game (which included halftime) came in third with 167,376 viewers. Hoops moved up to a first-place tie among advertiser-prized 18-to-49-year-olds, though, with Bones slipping to third.
ABC’s Scandal won the 8 p.m. hour with 167,376 total viewers, edging NBC’s competing The Blacklist (160,402 viewers). CBS fell to third with a combination of the closing minutes of Notre Dame-Wichita State, a post/pre-game show and the early minutes of Kentucky-Wichita State. But CBS rallied to nip Scandal and win the hour among 18-to-49-year-olds.
The 9 to 10 p.m. slot went to CBS in both ratings measurements, with Fox4’s local newscast a solid second in total viewers but a distant runner-up among 18-to-49-year-olds. ABC’s fourth episode of the critically acclaimed American Crime ran third at 9 p.m. in both ratings measurements.
Over on TBS, the two NCAA match ups -- Wisconsin-North Carolina and Arizona-Xavier -- both drew less than half the audience for the CBS games.
Here are Thursday’s local news derby results, with CBS11’s 6 and 10 p.m. editions either rubbed out or delayed by basketball.
Gannett8 topped the reduced 10 p.m. field in total viewers while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 5 p.m. The 6 p.m. golds went to NBC5 in total viewers (by a paper-thin margin over Gannett8) and Fox4 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
CBS didn’t run up any big scores with its pair of NCAA basketball tournament games Thursday night. Nor did the network shoot air balls.
The return of Fox’s Bones and ABC’s Grey’s Anatomy shared the 7 to 8 p.m. lead with 195,272 D-FW viewers apiece while that portion of the Notre Dame-Wichita State game (which included halftime) came in third with 167,376 viewers. Hoops moved up to a first-place tie among advertiser-prized 18-to-49-year-olds, though, with Bones slipping to third.
ABC’s Scandal won the 8 p.m. hour with 167,376 total viewers, edging NBC’s competing The Blacklist (160,402 viewers). CBS fell to third with a combination of the closing minutes of Notre Dame-Wichita State, a post/pre-game show and the early minutes of Kentucky-Wichita State. But CBS rallied to nip Scandal and win the hour among 18-to-49-year-olds.
The 9 to 10 p.m. slot went to CBS in both ratings measurements, with Fox4’s local newscast a solid second in total viewers but a distant runner-up among 18-to-49-year-olds. ABC’s fourth episode of the critically acclaimed American Crime ran third at 9 p.m. in both ratings measurements.
Over on TBS, the two NCAA match ups -- Wisconsin-North Carolina and Arizona-Xavier -- both drew less than half the audience for the CBS games.
Here are Thursday’s local news derby results, with CBS11’s 6 and 10 p.m. editions either rubbed out or delayed by basketball.
Gannett8 topped the reduced 10 p.m. field in total viewers while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 5 p.m. The 6 p.m. golds went to NBC5 in total viewers (by a paper-thin margin over Gannett8) and Fox4 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net