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Local Nielsen ratings snapshot (Fri.-Sun., Aug. 17-19) -- Cowboys slip just a bit in pre-season loss to Bengals

@unclebarkycom on Twitter
Game 2 of the Dallas Cowboys’ latest largely meaningless pre-season fell just slightly below last August’s second contest.

Starting at 6 p.m. and seeping past 9 p.m. Saturday on CBS11, the Cowboys’ 21-13 loss to the visiting Cincinnati Bengals averaged 384,593 total D-FW viewers and 121,703 in the advertiser-prized 18-to-49-year-old demographic. In last August’s Game 2, a 13-10 loss to the Los Angeles Rams pulled in 407,182 total viewers and 121,870 within the 18-to-49 motherlode.

Of more concern to the Cowboys, and to the NFL in general, are the continued low percentages of 18-to-49-year-olds tuning in. Getting 50 percent or better of these viewers is a demographic success story, but the audience of 18-to-49-year-olds for each of these pre-season games was less than 33 percent.

In contrast, CBS’ regular 7 p.m. Sunday episode of Big Brother had 249,274 total viewers and 121,704 in the 18-to-49 age range. That’s the same number of 18-to-49ers drawn by Cowboys-Bengals -- and also right on the cusp of the 50 percent mark. The Cowboys game and Big Brother were the biggest draws in both ratings measurements on their respective nights.

On Friday, CBS also led all prime-time TV attractions in total viewers with an 8 p.m. hour of Whistleblower (106,832 viewers). And the network’s 7 p.m. offering, TKO: Total Knock Out ranked as the top draw among 18-to-49-year-olds, but with a comparatively puny 31,206 of ‘em. But hey, it was a Friday.

Here are Friday’s local news derby results.

NBC5 swept the 10 p.m. competitions in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 once again crushed the opposition with twin wins at 6 a.m. The 6 p.m. golds went to TEGNA8 in total viewers and Fox4 among 25-to-54-year-olds.

At 5 p.m., NBC5 won in total viewers while tying CBS11 for the top spot with 25-to-54-year-olds.

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