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All ears for award-winning NBC5 mini-ads

Dallas-based Stephen Arnold Music recently won a national Promax/BDA Gold award for the below series of four "Sonic Branding" spots on behalf of NBC5.

The company defines Sonic Branding as "a process that affects change with consumers via the auditory experience." In these cases, the already ingrained three-note NBC chimes theme is matched to natural sounds from a White Rock Lake bike trail, Billy Bob's, a McKinney Ave. streetcar and a Frisco Roughriders game.

See what you think. Or better yet, what you hear. From this perspective, they're slick, effective, imaginative and all together addictive.
Ed Bark