powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Mon., March 3) -- NBC powers up

@unclebarkycom on Twitter
NBC’s twin punch of The Voice and The Blacklist rolled through prime-time Monday with one little hiccup.

Both shows won their time slots in total D-FW viewers, beginning with The Voice’s 447,382 from 7 to 9 p.m. The Blacklist stayed strong with 340,862 viewers in the 9 p.m. hour.

The Voice likewise controlled the Nielsen numbers among advertiser-prized 18-to-49-year-olds. But Fox4’s local 9 p.m. newscast, still profiting from the “arctic chill” gripping North Texas, rose up to tie Blacklist for the top spot.

ABC’s 90-minute special, The Bachelor: The Women Tell All ran a solid second in both ratings measurements from 7 to 8:30 p.m. An 8:30 p.m. repeat of ABC’s first episode of Mixology then dove to the bottom of the prime-time heap. Its 56,810 total viewers were but a small fraction of The Bachelor’s 269,849. The fall-off among 18-to-49-year-olds was even sharper, from The Bachelor’s 146,552 to Mixology’s 29,310.

In the late night wars, the exclusive booking of clownish, coarse Toronto mayor Rob Ford on ABC’s Jimmy Kimmel Live! failed to do the trick against NBC’s Tonight Show with Jimmy Fallon. He beat Kimmel by a 156,229 to 71,013 score in total viewers and rolled to a 91,188 to 20,843 win in the 18-to-49 demographic. CBS’ Late Show with David Letterman remained dead in the water with respective totals of 42,608 and 6,513 viewers.

WFAA8 didn’t do Kimmel any favors Monday by running a big bloc of commercials, most of them onerous Texas political spots, between the end of its 10 p.m. newscast and the start of Kimmel Live! That gives viewers an extended invitation to look elsewhere or tune out entirely. NBC5 and CBS11 continue to have the good sense to end their newscasts with closing “kickers” that lead directly to Fallon and Letterman. WFAA8 regularly fumbles this ball in times when Kimmel needs all the help he can get against NBC’s new guy.

Here are Monday’s local news derby numbers:

NBC5 edged Fox4 and WFAA8 for first place at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

On a day of double-header wins, Fox4 swept the 6 a.m. competitions, NBC5 ran the table at 5 p.m. and WFAA8 enjoyed a twofer at 6 p.m.

Email comments or questions to: unclebarky@verizon.net