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Local Nielsen ratings snapshot (Wed., Aug. 17) -- Olympics fading badly

@unclebarkycom on Twitter
NBC’s Summer Games from Rio are hitting a big ratings rut down the stretch, with Wednesday night’s coverage sinking below even the Opening Ceremonies.

Night 13 of the Olympics averaged 502,850 D-FW viewers compared to 670,636 for the equivalent night from London in 2012. That dropped it below the 531,180 viewers for Rio’s Opening Ceremonies, which had been the least-watched of the Peacock’s 2016 presentations. Night 5 of the Rio Olympics, with Michael Phelps winning two gold medals, hit a ratings high of 970,289 viewers that clearly won’t be matched during the closing nights.

For the final 15-minute segment Wednesday (10:45 to 11 p.m.), the Olympics audience dipped all the way down to 361,202 viewers. A first-run episode of CBS’ NCIS generally does better than that. The London Games now have beaten the Rio Olympics on nine of the 13 nights, including the last six in a row.

On Fox Sports Southwest Wednesday night, the first-place Texas Rangers’ sweep of the visiting Oakland A’s averaged 169,978 viewers to finish second among all TV attractions.

Here are Wednesday’s local news derby results, with NBC5’s 10 p.m. edition again out of the mix due to NBC’s extended Olympics coverage.

TEGNA8 and CBS11 tied for the most total viewers at 10 p.m. while Fox4 joined a three-way first-place tie among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and NBC5 did likewise at both 5 and 6 p.m., where it remains unbeaten in both ratings measurements throughout NBC’s Olympics run.

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