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Local Nielsen ratings snapshot (Mon., June 18) -- not a lotta juice in prime-time

By ED BARK
@unclebarkycom on Twitter
Monday’s prime-time Nielsens barely arose from a snore.

Fox4’s 9 p.m. local newscast led all TV attractions in total viewers, but with just 142,442 of ‘em in a D-FW viewing market of 7.12 million. ABC’s two-hour edition of The Bachelorette ranked highest among advertiser-prized 18-to-49-year-olds -- with 46,809 in a market of 3.12 million.

The premiere of ABC’s The Proposal limped into view with 85,465 total viewers and 34,327 in the 18-to-49 realm.

Against this kind of competition, the lowly Texas Rangers became more competitive with a road win at Kansas City. The Fox Sports Southwest telecast averaged 99,709 total viewers but bogged way down with 18-to-49ers (15,603).

Here are Monday’s local news derby results.

TEGNA8 won at 10 p.m. in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 remained unbeatable at 6 a.m. in both ratings measurements, particularly obliterating the competition among 25-to-54-year-olds before winning by even more crushing margins from 7 to 9 a.m. against the three network morning shows.

In the 6 to 7 a.m. hour, Fox4 pulled in 67,650 viewers in the 25-to-54 demographic compared to a combined 41,178 for NBC5, TEGNA8 and CBS11. From 7 to 9 a.m., Fox4 upped its 25-to-54 total to 85,298 viewers while NBC’s Today, ABC’s Good Morning America and CBS This Morning combined for 47,061. (No, these aren’t misprints.)

NBC5 swept the 5 p.m. competitions while the 6 p.m. firsts went to TEGNA8 in total viewers and Fox4 with 25-to-54-year-olds.

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