Local Nielsen ratings snapshot (Tues., Feb. 16) -- ABC plays dead
02/17/16 09:26 AM
By ED BARK
@unclebarkycom on Twitter
We’re in the heart of the February “sweeps” ratings period, a time when local stations look to their networks for a little lead-in boost for late night newscasts.
In D-FW, ABC affiliate TEGNA8 instead is getting mugged. On Tuesday night, ABC’s two-hour episode of its comatose Marvel’s Agent Carter drew just 42,494 viewers from 8 to 10 p.m., with a piddling 9,527 within the key, advertiser-prized 18-to-49-year-old demographic. In the concluding 9 p.m. hour, Agent Carter drew less than one-third the audience (in both measurements) for any competing program on CBS, Fox and NBC.
TEGNA8’s 10 p.m. newscast picked itself off the floor but couldn’t increase its audience enough to offset the lead-in advantages enjoyed by rivals CBS11 (the winner in total viewers) and Fox4 (No. 1 with 25-to-54-year-olds, the main advertiser target audience for news programming). So yes, lead-ins still matter quite a bit in the grand ratings scheme of things.
CBS’ 7 p.m. episode of NCIS as usual was prime-time’s top dog in total viewers with 396,614. It also drew the night’s biggest haul of 18-to-49-year-olds.
CBS’ NCIS: New Orleans won the 8 p.m. hour in total viewers but was beaten by NBC’s competing Chicago Med among 18-to-49-year-olds.
Fox4’s 9 p.m. local newscasts then won both principal ratings races, even though Fox’s preceding episode of The Grinder for some reason fell into a ditch after last week’s decent performance. So yes, sometimes a poor lead-in can be overcome, although Fox4 would much prefer the numbers it inherits from potent Fox shows such as American Idol and Empire (which won’t be back until March 30th).
Here are Tuesday’s local news derby numbers for the ninth weekday of the February sweeps.
As noted, CBS11 ran first at 10 p.m. in total viewers and Fox4 won among 25-to-54-year-olds. Flattened by Agent Carter, TEGNA8 respectively ran third and fourth.
Fox4 remained impregnable at 6 a.m. with twin wins. NBC5 stayed solid at 5 p.m. with a sweep and also topped the 6 p.m. Nielsens in the 25-to-54 age range. TEGNA8 drew the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
We’re in the heart of the February “sweeps” ratings period, a time when local stations look to their networks for a little lead-in boost for late night newscasts.
In D-FW, ABC affiliate TEGNA8 instead is getting mugged. On Tuesday night, ABC’s two-hour episode of its comatose Marvel’s Agent Carter drew just 42,494 viewers from 8 to 10 p.m., with a piddling 9,527 within the key, advertiser-prized 18-to-49-year-old demographic. In the concluding 9 p.m. hour, Agent Carter drew less than one-third the audience (in both measurements) for any competing program on CBS, Fox and NBC.
TEGNA8’s 10 p.m. newscast picked itself off the floor but couldn’t increase its audience enough to offset the lead-in advantages enjoyed by rivals CBS11 (the winner in total viewers) and Fox4 (No. 1 with 25-to-54-year-olds, the main advertiser target audience for news programming). So yes, lead-ins still matter quite a bit in the grand ratings scheme of things.
CBS’ 7 p.m. episode of NCIS as usual was prime-time’s top dog in total viewers with 396,614. It also drew the night’s biggest haul of 18-to-49-year-olds.
CBS’ NCIS: New Orleans won the 8 p.m. hour in total viewers but was beaten by NBC’s competing Chicago Med among 18-to-49-year-olds.
Fox4’s 9 p.m. local newscasts then won both principal ratings races, even though Fox’s preceding episode of The Grinder for some reason fell into a ditch after last week’s decent performance. So yes, sometimes a poor lead-in can be overcome, although Fox4 would much prefer the numbers it inherits from potent Fox shows such as American Idol and Empire (which won’t be back until March 30th).
Here are Tuesday’s local news derby numbers for the ninth weekday of the February sweeps.
As noted, CBS11 ran first at 10 p.m. in total viewers and Fox4 won among 25-to-54-year-olds. Flattened by Agent Carter, TEGNA8 respectively ran third and fourth.
Fox4 remained impregnable at 6 a.m. with twin wins. NBC5 stayed solid at 5 p.m. with a sweep and also topped the 6 p.m. Nielsens in the 25-to-54 age range. TEGNA8 drew the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net