powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., Sept. 24-26) -- Cowboys again worth a million-plus while Rangers' clincher gets nice-sized tune-in

The Cowboys' coming to life party at Houston gave Fox4 a healthy dose of mega-ratings Sunday.

The noon game win, by a score of 27-13, averaged 1,322,809 D-FW viewers while CBS' competing Giants-Titans game had 69,257. Um, that's a blowout.

The NFL then scored again with CBS' Colts-Broncos game (nicely spiced with bonus coverage of San Diego-Seattle). That combo ran well into 60 Minutes' usual 6 p.m. starting time and averaged 422,468 viewers. NBC's Sunday Night Football matchup between the Jets and Dolphins controlled prime-time with 484,799 viewers.

ABC's season premiere of Desperate Housewives led all non-sports programming Sunday with 360,136 viewers. But Fox's season-opening one-hour Family Guy handily beat DH head to head among advertiser-coveted 18-to-49-year-olds.

On Saturday, the Texas Rangers officially clinched the American League West, their first division title in 11 seasons, with a 4-3 win at Oakland. The magic moment was at 6:24 p.m., with 304,731 viewers watching Fox's telecast during that 15-minute increment (6:15 to 6:30 p.m.).

Two competing college football games -- UCLA's rout of Texas and Alabama's hang-on win at Arkansas -- respectively averaged 256,251 and 214,697 viewers on ABC and CBS. But each of those games had higher peak audiences than the Rangers did. Overall, the North Texas 9 ran third against Texas-UCLA and Bama-Hogs, but did trounce NBC's Notre Dame-Stanford game (20,777 viewers).

Let's swing over to Friday, where ESPN's TCU-SMU game on the Ponys' home field averaged 221,622 viewers overall. Still, CBS' 9 p.m. premiere of Tom Selleck's Blue Bloods had the biggest audience of the entire day with 270,102 total viewers while tying the first hour of TXA21's Rangers-A's game for second with 18-to-49-year-olds behind No. 1 TCU-SMU. NBC's new Outlaw, with Jimmy Smits at the throttle, ran fourth at 9 p.m. in total viewers (117,737) and fifth with 18-to-49-year-olds.

Fox's Friday 8 p.m. launch of The Good Guys, which had abysmal ratings for a summertime run on a different night, drew 90,034 total viewers in beating only ABC's The Whole Truth repeat among the Big Four broadcast networks. Urp, Good Guys also was outdrawn by WWE Smackdown! on MY27, as was the new-night-and-time premiere of CBS' CSI: NY. The 8 to 9 p.m. portion of TCU-SMU also beat both Good Guys and CSI: NY.

In the 18-to-49-year-old barometer, Good Guys barely came up for air with 6,581 viewers compared to league-leading TCU-SMU's 105,299 from 8 to 9 p.m. That placed it seventh in the broadcast network rankings alone, with Smackdown! leading the way followed by NBC's Dateline, The CW's Supernatural, Whole Truth, CSI: NY and the Rangers pre-game show. Although its D-FW numbers were sickly, CSI: NY did much better nationally, winning its time slot in both ratings measurements.

But Good Guy's numbers were just as dismal country-wide. So sorry to say, the bloom is turning to gloom on the local production front. Good Guys is on fumes at best, and Fox's critically acclaimed Lone Star, also filmed in North Texas, might well have its final telecast Monday night after shockingly low ratings for the previous Monday's premiere episode. That leaves the third North Texas entry, NBC's Chase, still standing after a decent but not great showing in its Monday launch against CBS' Hawaii Five-0.

On to Friday's local news derby results, where CBS11 won at 10 p.m. in total viewers but slid all the way to fourth among 25-to-54-year-olds (the preferred advertiser target audience for news programming) despite the hefty lead-in advantage from Blue Bloods. WFAA8 took the gold in that key demographic.

Fox4 swept the 6 a.m. competitions against arch rival NBC5 while CBS11 ran the table at 6 p.m.

The 5 p.m. wins went to WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.

NOTE TO READERS: Nielsen Media Research has issued its annual adjustments to D-FW population estimates, with across-the-board increases in the three major food groups. These new estimates are reflected in today's "Snapshot."

In total D-FW viewers, there's a 1,394 increase per rating point.

Among 25-to-54-year-olds, it's an increase of 377.

And among 18-to-49-year-olds, there's an increase of 290 viewers per rating point.