Local Nielsen ratings snapshot (Thurs.-Monday, Nov. 14-18) -- Dak in the Lions den as Cowboys survive
11/19/19 02:53 PM
By ED BARK
@unclebarkycom on Twitter
Led by another standout game from quarterback Dak Prescott, the Dallas Cowboys improved to a 6-4 record while also brightening their ratings picture for a “nooner.”
The 35-27 road win vs. the Detroit Lions averaged 1,360,320 D-FW viewers, the most this season for an early-starter. In the advertiser-prized 18-to-49-year-old demographic, the game drew 458,336 viewers.
CBS then scored big with a New England Patriots-Philadelphia Eagles matchup that drew 686,962 total viewers before NBC’s Sunday Night Football attraction -- Los Angeles Rams vs. Chicago Bears -- kept the NFL’s runaway ratings freight train going with 476,112 total viewers.
Pro football also paced Monday’s prime-time ratings, with ESPN’s Kansas City Chiefs-Los Angeles Chargers face-off averaging 306,072 total viewers and 123,178 in the 18-to-49 realm. Opposite Chiefs-Chargers, the Dallas Mavericks’ home win over the San Antonio Spurts on Fox Sports Southwest averaged 68,016 total viewers and 28,646 in the 18-to-49 demographic. Mavs phenom Luka Doncic had his best game yet as a pro with a triple double of 42 points, 12 assists and 11 rebounds.
Saturday’s prime-time college football game, in which Baylor blew a big lead over Oklahoma on ABC, had major ratings returns with 442,104 total viewers and 151,824 in the 18-to-49 age range.
Non-sports programming came up for air on Friday night, with CBS’ Blue Bloods assuming its usual perch as the day’s top draw with 244,858 total viewers. The 18-to-49-year-old crown again went to Fox’s two-hour Friday Night Smackdown (37,240 viewers).
The NFL as usual flexed on Thursday night, with Fox’s badly tarnished Cleveland Browns-Pittsburgh Steelers game leading all TV attractions with 367,286 total viewers and 151,824 in the 18-to-49 motherlode. It’s the game where Browns defender Myles Garrett drew an indefinite suspension for clobbering Steelers QB Mason Rudolph over the head with his own Steelers helmet.
OK, let’s detail the local news derby results for Thurs., Fri. and Mon., with the November ratings “sweeps” at full steam.
Thursday -- WFAA8 swept a downsized three-way 10 p.m. race in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 edged NBC5 in both ratings measurements at 6 a.m. while also drawing the most 25-to-54-year-olds at 5 and 6 p.m. The total viewers golds at those hours went to WFAA8 at 5 p.m. and NBC5 at 6 p.m.
Friday -- CBS11 won in total viewers at 10 p.m. and NBC5 led among 25-to-54-year-olds.
Fox4 again swept the 6 a.m. competitions and replicated its 5 and 6 p.m. firsts with 25-to-54-year-olds. NBC5 drew the most total viewers at both 5 and 6 p.m.
Monday -- WFAA8 won at 10 p.m. in total viewers and shared the 25-to-54-year-old lead with Fox4.
After a slow start, longtime frontrunner Fox4 has reasserted itself at 6 a.m., logging another sweep. In contrast, WFAA8 has rather suddenly fallen by the wayside with a string of third-place finishes behind NBC5.
The Peacock remained solid in the early evening hours, this time running the table at both 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Led by another standout game from quarterback Dak Prescott, the Dallas Cowboys improved to a 6-4 record while also brightening their ratings picture for a “nooner.”
The 35-27 road win vs. the Detroit Lions averaged 1,360,320 D-FW viewers, the most this season for an early-starter. In the advertiser-prized 18-to-49-year-old demographic, the game drew 458,336 viewers.
CBS then scored big with a New England Patriots-Philadelphia Eagles matchup that drew 686,962 total viewers before NBC’s Sunday Night Football attraction -- Los Angeles Rams vs. Chicago Bears -- kept the NFL’s runaway ratings freight train going with 476,112 total viewers.
Pro football also paced Monday’s prime-time ratings, with ESPN’s Kansas City Chiefs-Los Angeles Chargers face-off averaging 306,072 total viewers and 123,178 in the 18-to-49 realm. Opposite Chiefs-Chargers, the Dallas Mavericks’ home win over the San Antonio Spurts on Fox Sports Southwest averaged 68,016 total viewers and 28,646 in the 18-to-49 demographic. Mavs phenom Luka Doncic had his best game yet as a pro with a triple double of 42 points, 12 assists and 11 rebounds.
Saturday’s prime-time college football game, in which Baylor blew a big lead over Oklahoma on ABC, had major ratings returns with 442,104 total viewers and 151,824 in the 18-to-49 age range.
Non-sports programming came up for air on Friday night, with CBS’ Blue Bloods assuming its usual perch as the day’s top draw with 244,858 total viewers. The 18-to-49-year-old crown again went to Fox’s two-hour Friday Night Smackdown (37,240 viewers).
The NFL as usual flexed on Thursday night, with Fox’s badly tarnished Cleveland Browns-Pittsburgh Steelers game leading all TV attractions with 367,286 total viewers and 151,824 in the 18-to-49 motherlode. It’s the game where Browns defender Myles Garrett drew an indefinite suspension for clobbering Steelers QB Mason Rudolph over the head with his own Steelers helmet.
OK, let’s detail the local news derby results for Thurs., Fri. and Mon., with the November ratings “sweeps” at full steam.
Thursday -- WFAA8 swept a downsized three-way 10 p.m. race in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 edged NBC5 in both ratings measurements at 6 a.m. while also drawing the most 25-to-54-year-olds at 5 and 6 p.m. The total viewers golds at those hours went to WFAA8 at 5 p.m. and NBC5 at 6 p.m.
Friday -- CBS11 won in total viewers at 10 p.m. and NBC5 led among 25-to-54-year-olds.
Fox4 again swept the 6 a.m. competitions and replicated its 5 and 6 p.m. firsts with 25-to-54-year-olds. NBC5 drew the most total viewers at both 5 and 6 p.m.
Monday -- WFAA8 won at 10 p.m. in total viewers and shared the 25-to-54-year-old lead with Fox4.
After a slow start, longtime frontrunner Fox4 has reasserted itself at 6 a.m., logging another sweep. In contrast, WFAA8 has rather suddenly fallen by the wayside with a string of third-place finishes behind NBC5.
The Peacock remained solid in the early evening hours, this time running the table at both 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net