Local Nielsen ratings snapshot (Fri.-Sun., Feb. 8-10) -- Grammys are up & down
02/11/19 01:10 PM
By ED BARK
@unclebarkycom on Twitter
The 2019 Grammy Awards, which more than ever embodied the #MeToo movement, moved up in total viewers from last year’s ceremony while dropping off among advertiser-coveted 18-to-49-year-olds.
Starting at 7 p.m. and running until nearly 10:45 p.m. on CBS, the Alicia Keys-hosted 61st annual Grammys averaged 485,022 D-FW viewers in outpointing the 2018 total of 455,814. Among 18-to-49ers, though, the audience dipped from 202,839 viewers to 178,133.
Both ceremonies ran far behind the 2017 Grammys, which drew 661,670 total viewers and 288,639 in the 18-to-49-year-old demographic.
This year’s 6 p.m. Grammy pre-show on CBS had 210,879 total viewers, with ABC’s competing America’s Funniest Videos a solid second (168,703). The Grammys also prevailed over AFV in the 18-to-49 realm.
In Saturday’s prime-time Nielsens, the debut of the Alliance of American Football on CBS had 105,440 total viewers to outdraw everything except Fox4’s 9 p.m. local newscast (154,645). Among 18-to-49-year-olds, the AAF and ABC’s Oklahoma Thunder-Houston Rockets game tied for prime-time honors with 33,211 viewers apiece.
Friday night’s pacesetters were CBS’ Blue Bloods in total viewers (231,967) and the network’s preceding two-hour Big Brother: Celebrity Edition in the 18-to-49 demographic (57,365).
Here are Friday’s local news derby results for the seventh weekday of the February “sweeps” ratings period.
CBS11 topped the 10 p.m. competition in total viewers while Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again cruised to twin wins at 6 a.m. and added 5 and 6 p.m. firsts among 25-to-54-year-olds.
NBC5 had the most total viewers at 5 p.m. and WFAA8 won on that scorecard at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The 2019 Grammy Awards, which more than ever embodied the #MeToo movement, moved up in total viewers from last year’s ceremony while dropping off among advertiser-coveted 18-to-49-year-olds.
Starting at 7 p.m. and running until nearly 10:45 p.m. on CBS, the Alicia Keys-hosted 61st annual Grammys averaged 485,022 D-FW viewers in outpointing the 2018 total of 455,814. Among 18-to-49ers, though, the audience dipped from 202,839 viewers to 178,133.
Both ceremonies ran far behind the 2017 Grammys, which drew 661,670 total viewers and 288,639 in the 18-to-49-year-old demographic.
This year’s 6 p.m. Grammy pre-show on CBS had 210,879 total viewers, with ABC’s competing America’s Funniest Videos a solid second (168,703). The Grammys also prevailed over AFV in the 18-to-49 realm.
In Saturday’s prime-time Nielsens, the debut of the Alliance of American Football on CBS had 105,440 total viewers to outdraw everything except Fox4’s 9 p.m. local newscast (154,645). Among 18-to-49-year-olds, the AAF and ABC’s Oklahoma Thunder-Houston Rockets game tied for prime-time honors with 33,211 viewers apiece.
Friday night’s pacesetters were CBS’ Blue Bloods in total viewers (231,967) and the network’s preceding two-hour Big Brother: Celebrity Edition in the 18-to-49 demographic (57,365).
Here are Friday’s local news derby results for the seventh weekday of the February “sweeps” ratings period.
CBS11 topped the 10 p.m. competition in total viewers while Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again cruised to twin wins at 6 a.m. and added 5 and 6 p.m. firsts among 25-to-54-year-olds.
NBC5 had the most total viewers at 5 p.m. and WFAA8 won on that scorecard at 6 p.m.
Email comments or questions to: unclebarky@verizon.net