Local Nielsen ratings snapshot (Fri.-Sun., March 24-26) -- basketball's bluebloods score highest
03/27/17 12:49 PM
By ED BARK
@unclebarkycom on Twitter
Sunday’s marquee NCAA tournament matchup, North Carolina vs. Kentucky, drew the weekend’s biggest hoops crowds.
The Tar Heels’ last-second, two-point win over the Wildcats averaged 276,302 D-FW viewers on CBS, with 128,284 in the advertiser-coveted 18-to-49-year-old age range.
But Sunday’s storm-enhanced 9 p.m. local newscast on Fox4 drew the day’s biggest overall crowd with 283,573 total viewers while running second to basketball with 18-to-49-year-olds.
Saturday’s NCAA games, both on TBS, were paced by Oregon’s upset win over Kansas, which averaged 145,422 total viewers and 64,142 within the 18-to-49 motherlode.
On Friday, CBS had the top draw with Kentucky’s win over UCLA. It had 152,693 total viewers and 73,763 in the 18-to-49 realm.
NBC’s 7 p.m. series finale of Grimm won its time slot in both total viewers (109,067) and 18-to-49-year-olds (41,692).
Here are Friday’s local news derby results.
TEGNA8 nipped NBC5 for the most total viewers at 10 p.m. while Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. races. At 6 p.m., NBC5 drew the most total viewers but Fox4 was tops with 25-to-54-year-olds. The 5 p.m. golds went to TEGNA8 in total viewers and Fox4 with 25-to-54-year-olds by paper-thin margins over NBC5 and TEGNA8. CBS11’s 6 and 10 p.m. newscasts were rubbed out by NCAA basketball.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Sunday’s marquee NCAA tournament matchup, North Carolina vs. Kentucky, drew the weekend’s biggest hoops crowds.
The Tar Heels’ last-second, two-point win over the Wildcats averaged 276,302 D-FW viewers on CBS, with 128,284 in the advertiser-coveted 18-to-49-year-old age range.
But Sunday’s storm-enhanced 9 p.m. local newscast on Fox4 drew the day’s biggest overall crowd with 283,573 total viewers while running second to basketball with 18-to-49-year-olds.
Saturday’s NCAA games, both on TBS, were paced by Oregon’s upset win over Kansas, which averaged 145,422 total viewers and 64,142 within the 18-to-49 motherlode.
On Friday, CBS had the top draw with Kentucky’s win over UCLA. It had 152,693 total viewers and 73,763 in the 18-to-49 realm.
NBC’s 7 p.m. series finale of Grimm won its time slot in both total viewers (109,067) and 18-to-49-year-olds (41,692).
Here are Friday’s local news derby results.
TEGNA8 nipped NBC5 for the most total viewers at 10 p.m. while Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. races. At 6 p.m., NBC5 drew the most total viewers but Fox4 was tops with 25-to-54-year-olds. The 5 p.m. golds went to TEGNA8 in total viewers and Fox4 with 25-to-54-year-olds by paper-thin margins over NBC5 and TEGNA8. CBS11’s 6 and 10 p.m. newscasts were rubbed out by NCAA basketball.
Email comments or questions to: unclebarky@verizon.net