Local Nielsen ratings snapshot (Thurs., Feb. 20) -- Olympics skate over rivals with women's figure finals
02/21/14 09:58 AM
By ED BARK
@unclebarkycom on Twitter
Thursday night’s finals of the women’s figure skating competition drove NBC’s Olympics coverage to its best D-FW ratings performance since the Feb. 13th package of events.
The Winter Games averaged 497,091 viewers in their nightly 7 to 10:30 p.m. slot. Fox’s 7 p.m. hour of American Idol made the best showing opposite the Olympics with 269,849 viewers. It was the same story among advertiser-prized 18-to-49-year-olds, with the Olympics dominating from start to finish and Idol taking the silver.
CBS shifted back into wall-to-wall rerun mode while ABC again asked viewers to swallow two new hours of The Taste and a Scandal repeat. Among the Big Four broadcast networks, that combo again put ABC at the bottom of the heap all night in both ratings measurements.
In late night, Jimmy Fallon’s Tonight Show bested David Letterman and Jimmy Kimmel for the fourth straight night despite starting 25 minutes later at 11 p.m. Buoyed by an engaging and amusing guest appearance by First Lady Michelle Obama, Fallon ran especially strong with 18-to-49-year-olds. He corralled 94,444 viewers in this age range while Letterman drew 16,284 and Kimmel, 9,770.
Thursday also brought a pair of marquee team sports match ups. NBC’s daytime live coverage of the Canada-U.S. gold medal women’s hockey final averaged 85,216 total viewers. TNT’s prime-time Heat-Thunder game drew 92,317 viewers.
Here are Thursday’s local news derby results, with just four weekdays now remaining in the Olympics-skewed February “sweeps” ratings period.
Fox4 continued to flex in the down-sized three-way 10 p.m. competitions, winning for the third straight night in both total viewers and 25-to-54-year-olds (the main target audience for news programming). The gap in the 25-to-54 measurement was vast, with Fox4 rolling up 149,298 viewers opposite WFAA8 (54,844) and CBS11 (45,704).
Fox4 likewise ran the table at 6 a.m. and 5 p.m. while NBC5 swept at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Thursday night’s finals of the women’s figure skating competition drove NBC’s Olympics coverage to its best D-FW ratings performance since the Feb. 13th package of events.
The Winter Games averaged 497,091 viewers in their nightly 7 to 10:30 p.m. slot. Fox’s 7 p.m. hour of American Idol made the best showing opposite the Olympics with 269,849 viewers. It was the same story among advertiser-prized 18-to-49-year-olds, with the Olympics dominating from start to finish and Idol taking the silver.
CBS shifted back into wall-to-wall rerun mode while ABC again asked viewers to swallow two new hours of The Taste and a Scandal repeat. Among the Big Four broadcast networks, that combo again put ABC at the bottom of the heap all night in both ratings measurements.
In late night, Jimmy Fallon’s Tonight Show bested David Letterman and Jimmy Kimmel for the fourth straight night despite starting 25 minutes later at 11 p.m. Buoyed by an engaging and amusing guest appearance by First Lady Michelle Obama, Fallon ran especially strong with 18-to-49-year-olds. He corralled 94,444 viewers in this age range while Letterman drew 16,284 and Kimmel, 9,770.
Thursday also brought a pair of marquee team sports match ups. NBC’s daytime live coverage of the Canada-U.S. gold medal women’s hockey final averaged 85,216 total viewers. TNT’s prime-time Heat-Thunder game drew 92,317 viewers.
Here are Thursday’s local news derby results, with just four weekdays now remaining in the Olympics-skewed February “sweeps” ratings period.
Fox4 continued to flex in the down-sized three-way 10 p.m. competitions, winning for the third straight night in both total viewers and 25-to-54-year-olds (the main target audience for news programming). The gap in the 25-to-54 measurement was vast, with Fox4 rolling up 149,298 viewers opposite WFAA8 (54,844) and CBS11 (45,704).
Fox4 likewise ran the table at 6 a.m. and 5 p.m. while NBC5 swept at 6 p.m.
Email comments or questions to: unclebarky@verizon.net