Local Nielsen ratings snapshot (Mon., April 4) -- NCAA hoops wins by night and Rangers by day
04/05/16 09:44 AM
By ED BARK
@unclebarkycom on Twitter
Basketball generally is to North Texas what kale is to Larry the Cable Guy. But there are occasional exceptions.
Monday night’s instant classic NCAA men’s basketball final, in which Villanova beat North Carolina on a three-point buzzer-beater, won D-FW’s prime-time ratings wars against the usual potent competition on NBC and ABC.
Airing from 8:20 to 10:28 p.m. on TBS, the Wildcats’ 77-74 win over the favored Tar Heels averaged 339,955 viewers and 136,555 in the advertiser-prized 18-to-49-year-old demographic.
Those aren’t blockbuster numbers. But they were good enough to outdraw both NBC’s The Voice and ABC’s Dancing with the Stars, which got earlier starts in their 7 to 9 p.m. slots.
The Voice had 262,049 total viewers and 82,568 in the 18-to-49 age range. DWTS respectively drew 247,884 and 66,690 viewers. CBS and Fox both opted for wall-to-wall reruns.
In daylight hours, the Texas Rangers’ season opener, a 3-2 home win against Seattle, aired from 3:10 to 5:47 p.m. on both Fox Sports Southwest and ESPN.
The FSS homegrown telecast easily prevailed, averaging 120,401 total viewers and 47,636 in the 18-to-49 realm. ESPN had 35,412 total viewers and 9,527 in the 18-to-49 demographic.
Here are Monday’s local news derby results.
NBC5 ran first in total viewers at 10 p.m., but Fox4 had the edge with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept both the 6 a.m. and 6 p.m. competitions and tied NBC5 for the most total viewers at 5 p.m. The Peacock was tops with 25-to-54-year-olds at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Basketball generally is to North Texas what kale is to Larry the Cable Guy. But there are occasional exceptions.
Monday night’s instant classic NCAA men’s basketball final, in which Villanova beat North Carolina on a three-point buzzer-beater, won D-FW’s prime-time ratings wars against the usual potent competition on NBC and ABC.
Airing from 8:20 to 10:28 p.m. on TBS, the Wildcats’ 77-74 win over the favored Tar Heels averaged 339,955 viewers and 136,555 in the advertiser-prized 18-to-49-year-old demographic.
Those aren’t blockbuster numbers. But they were good enough to outdraw both NBC’s The Voice and ABC’s Dancing with the Stars, which got earlier starts in their 7 to 9 p.m. slots.
The Voice had 262,049 total viewers and 82,568 in the 18-to-49 age range. DWTS respectively drew 247,884 and 66,690 viewers. CBS and Fox both opted for wall-to-wall reruns.
In daylight hours, the Texas Rangers’ season opener, a 3-2 home win against Seattle, aired from 3:10 to 5:47 p.m. on both Fox Sports Southwest and ESPN.
The FSS homegrown telecast easily prevailed, averaging 120,401 total viewers and 47,636 in the 18-to-49 realm. ESPN had 35,412 total viewers and 9,527 in the 18-to-49 demographic.
Here are Monday’s local news derby results.
NBC5 ran first in total viewers at 10 p.m., but Fox4 had the edge with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept both the 6 a.m. and 6 p.m. competitions and tied NBC5 for the most total viewers at 5 p.m. The Peacock was tops with 25-to-54-year-olds at 5 p.m.
Email comments or questions to: unclebarky@verizon.net