Local Nielsen ratings snapshot (Thurs., Aug. 30)
08/31/07 12:05 PM
By ED BARK
Meaningless or not, Thursday night's final Dallas Cowboys pre-season game wasn't about to lose to a passel of reruns.
The team's disinterested loss to the Minnesota Vikings, with both teams mostly benching their starters, drew a dominating 343,420 homes from 7 to 10 p.m. on CBS11. The most-watched competing attraction, Fox4's local 9 p.m. newscast, managed 112,038 homes.
That's a wrap for the Cowboys' four pre-season games. Here's how the other three played out in D-FW:
Cowboys-Colts -- 486,601 homes
Cowboys-Broncos -- 361,760 homes
Cowboys-Texans -- 336,113 homes
CBS11's 10 p.m. newscast, delayed until 10:05 p.m. by a big block of commercials and a brief game wrapup, held off Belo8 to win in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Belo8, in a very rare occurrence, came within an eyelash of getting skunked in the four major local newscast competitions. It's only trip to the winner's circle was a first-place tie at 5 p.m. with NBC5 among 25-to-54-year-olds.
Fox4 easily beat all comers at 6 a.m. in total homes and the 25-to-54 demo. The 7 to 9 a.m. portion of its Good Day also returned to the practice of whipping the three network morning shows.
NBC5 won at 5 and 6 p.m. in total homes and also by an unusually large margin at 6 p.m. with 25-to-54-year-olds. Its 74,620 viewers in that age group came close to doubling the crowds for runnersup Fox4 and Belo8 (40,180 apiece).
Meaningless or not, Thursday night's final Dallas Cowboys pre-season game wasn't about to lose to a passel of reruns.
The team's disinterested loss to the Minnesota Vikings, with both teams mostly benching their starters, drew a dominating 343,420 homes from 7 to 10 p.m. on CBS11. The most-watched competing attraction, Fox4's local 9 p.m. newscast, managed 112,038 homes.
That's a wrap for the Cowboys' four pre-season games. Here's how the other three played out in D-FW:
Cowboys-Colts -- 486,601 homes
Cowboys-Broncos -- 361,760 homes
Cowboys-Texans -- 336,113 homes
CBS11's 10 p.m. newscast, delayed until 10:05 p.m. by a big block of commercials and a brief game wrapup, held off Belo8 to win in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Belo8, in a very rare occurrence, came within an eyelash of getting skunked in the four major local newscast competitions. It's only trip to the winner's circle was a first-place tie at 5 p.m. with NBC5 among 25-to-54-year-olds.
Fox4 easily beat all comers at 6 a.m. in total homes and the 25-to-54 demo. The 7 to 9 a.m. portion of its Good Day also returned to the practice of whipping the three network morning shows.
NBC5 won at 5 and 6 p.m. in total homes and also by an unusually large margin at 6 p.m. with 25-to-54-year-olds. Its 74,620 viewers in that age group came close to doubling the crowds for runnersup Fox4 and Belo8 (40,180 apiece).