Local Nielsen ratings snapshot (Mon., April 7)
04/08/08 10:38 AM
By ED BARK
Kansas' comeback overtime win against Memphis for the NCAA basketball championship overwhelmed competing programming Monday night in a market not known for being hoops crazy.
The CBS telecast drew an overall average of 341,648 D-FW homes during its actual running time from 8:24 to 10:49 p.m. Audiences peaked between 10:15 to 10:30 p.m., when 409,181 homes said, "Game's on."
Advertiser-craved 18-to-49-year-olds also watched in mega-droves, with peak viewership (362,641) between 10:45 and 11 p.m. (Nielsen Media Research tabulates ratings in 15-minute increments).
Only the closing 15 minutes of ABC's Dancing with the Stars (8:15 to 8:30 p.m.) topped Kansas-Memphis in total homes. Its last coupling won by a margin of 321,499 to 263,045 homes against CBS' mix of pre-game introductions and opening dribbles. Dancing drew 265,480 homes overall for its latest 90-minute performance outing.
The first new post-strike episode of ABC's critically acclaimed Samantha Who? had a respectable 204,590 homes to beat all competing programming except basketball in the 8:30 to 9 p.m. slot. The Bachelor then shot bricks as usual, pulling in just 107,166 homes on ABC to run fourth in prime-time's final hour.
In the local news derby, WFAA8 dominated a downsized three-horse field at 10 p.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
The ABC station also ran the table at 6 a.m. and 5 and 6 p.m.
NBC5 tied Fox4 for second place at 6 a.m. among 25-to-54-year-olds. The 7 to 9 a.m. portion of Fox4's Good Day then rebounded as usual to beat the three network morning shows in both ratings measurements.
Kansas' comeback overtime win against Memphis for the NCAA basketball championship overwhelmed competing programming Monday night in a market not known for being hoops crazy.
The CBS telecast drew an overall average of 341,648 D-FW homes during its actual running time from 8:24 to 10:49 p.m. Audiences peaked between 10:15 to 10:30 p.m., when 409,181 homes said, "Game's on."
Advertiser-craved 18-to-49-year-olds also watched in mega-droves, with peak viewership (362,641) between 10:45 and 11 p.m. (Nielsen Media Research tabulates ratings in 15-minute increments).
Only the closing 15 minutes of ABC's Dancing with the Stars (8:15 to 8:30 p.m.) topped Kansas-Memphis in total homes. Its last coupling won by a margin of 321,499 to 263,045 homes against CBS' mix of pre-game introductions and opening dribbles. Dancing drew 265,480 homes overall for its latest 90-minute performance outing.
The first new post-strike episode of ABC's critically acclaimed Samantha Who? had a respectable 204,590 homes to beat all competing programming except basketball in the 8:30 to 9 p.m. slot. The Bachelor then shot bricks as usual, pulling in just 107,166 homes on ABC to run fourth in prime-time's final hour.
In the local news derby, WFAA8 dominated a downsized three-horse field at 10 p.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
The ABC station also ran the table at 6 a.m. and 5 and 6 p.m.
NBC5 tied Fox4 for second place at 6 a.m. among 25-to-54-year-olds. The 7 to 9 a.m. portion of Fox4's Good Day then rebounded as usual to beat the three network morning shows in both ratings measurements.