powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Mon., Feb. 16-19) -- Olympics still taking all the golds

@unclebarkycom on Twitter
Ratings for NBC’s prime-time Winter Olympics presentations remain both up and down from four years ago. But the dominance remains constant.

Monday’s coverage, which ended at 10:28 p.m., averaged 427,326 D-FW viewers, a small drop from the 440,281 who watched on an equivalent Monday in 2014. Fewer advertiser-craved 18-to-49-year-olds tuned in as well, with a drop from 172,605 viewers to 149,789.

Monday night’s runner-up attraction, CBS’ 7 p.m. hour of Big Brother: Celebrity Edition, drew 191,297 total viewers. ABC’s two hours of The Bachelor ran second-best with 18-to-49-year-olds (71,774).

Sunday’s big five-hour hunk of nighttime Olympics coverage pulled in an average of 398,838 total viewers, a drop off from 433,179 in 2014.

But the prime-time NBA All-Star game on TNT had a far bigger shortfall, drawing 135,320 total viewers compared to 220,140 for the 2014 All-Star matchup opposite the Olympics. Fox’s daytime Daytona 500 drew 121,076 total viewers in losing out to NBC’s competing afternoon Olympics coverage (170,930 viewers).

The Peacock’s Saturday night Olympics coverage, which ended at 10 p.m., bested the 2014 average in total viewers by a score of 370,349 to 347,964. Friday’s Winter Games, with NBC ending its prime-time presentation at 11:14 p.m., also outpointed the equivalent Friday in 2014. Specifically, 413,082 viewers to 390,572.

For whatever reason, unclebarky.com didn’t include 2014’s Friday through Sunday ratings averages among 18-to-49-year-olds. Maybe I had a cold or something. Dunno.

For the record, here are the 18-to-49-year-old Olympics numbers for Friday through Sunday this time around.

Friday -- 143,548
Saturday -- 96,739 (a low so far)
Sunday -- 115,462

OK, here are the Friday local news derby results, with NBC5 again knocked out of the 10 p.m. mix by Olympics over-runs. On Monday, the four combatants took Presidents’ Day exemptions in most cases, so we’ll leave those numbers out.

Friday -- CBS11 won in total viewers at 10 p.m. while Fox4 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. races, and added 5 and 6 p.m. firsts with 25-to-54-year-olds. NBC5 took the 5 and 6 p.m. golds in total viewers.

Email comments or questions to: unclebarky@verizon.net