powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Wed., Oct. 16) -- baseball starts swinging a bit bigger bat

@unclebarkycom on Twitter
Fox’s Game 4 of the Detroit Tigers-Boston Red Sox American League Championship Series began hitting more than ratings popups Wednesday in the last hour of prime-time and opposite late night local newscasts.

It was still over-matched in D-FW’s total viewer Nielsens. But in the key, advertiser-prized 18-to-49-year-old demographic, Tigers-Red Sox outdrew competing programming on ABC, CBS and NBC from 9 to 10 p.m. while running a close second to FX’s second episode of American Horror Story: Coven. The ballgame then beat everything from 10 to 10:45 p.m.

In Wednesday’s total viewer Nielsen numbers, CBS’ regular lineup of Survivor: Blood and Water (319,559), Criminal Minds (298,255) and CSI: Crime Scene Investigation (255,647) ran the table from 7 to 10 p.m. against all competing broadcast and cable network programming.

Survivor likewise won its time slot with 18-to-49-year-olds before ABC’s Modern Family ran first from 8 to 8:30 p.m. The second half-hour of Criminal Minds beat Fox’s runner-up ALCS game from 8:30 to 9 p.m. before American Horror Story narrowly led the 9 p.m. hour.

ABC’s 7 p.m. Toy Story of Terror special, which pinch-hit for The Middle, ran a solid second in both ratings measurements. Prime-time’s biggest loser, NBC, trailed CBS, NBC and Fox in total viewers with a lineup of Revolution, Law & Order: SVU and the new Ironside. It was the same story among 18-to-49-year-olds, save for Revolution’s third place finish ahead of the first hour of Fox’s baseball.

Here are Wednesday’s local news derby results:

WFAA8 won a downsized three-way competition at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 notched another pair of wins at 6 a.m. WFAA8 led at 5 p.m. in total viewers and at 6 p.m. among 25-to-54-year-olds. CBS11 had the most total viewers at 6 p.m. while Fox4 ran first at 5 p.m. in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net