Local Nielsen ratings snapshot (Mon., March 5)
03/06/07 11:57 AM
By ED BARK
Capitalizing on a strong lead-in from CSI: Miami, CBS11's late night news edged runnerup Belo8 in homes Monday, giving new anchor Doug Dunbar a nice liftoff.
CBS11 drew 185,640 homes at 10 p.m., with Belo8 right behind (178,500) and NBC5 in an unaccustomed third-place dumper (130,900). That's what happens when Episode 2 of the Peacock's new Black Donnellys series lures just 66,640 homes from 9:45 to 10 p.m., compared to CSI: Miami's 266,560. Monday marked Dunbar's debut at 10 p.m., with Tracy Rowlett now doing only the 5 and 6 p.m. newscasts enroute to retirement in July of next year.
NBC5 recovered very nicely with advertiser-courted 25-to-54-year-olds, winning at 10 p.m. over CBS11 despite again being behind a Black Donnellys 8-ball.
Otherwise Belo8's Daybreak scored big at 6 a.m. with wins in both ratings measurements. The ABC station also took all the gold at 5 and 6 p.m.
In prime-time, Fox4's 9 p.m. local newscast had another strong outing, finishing second across the board to CSI:Miami while pummeling both Black Donnellys and ABC's What About Brian. This time the newscast didn't have much help from Fox's preceding entertainment series. 24 ran only fourth in both homes and with 18-to-49-year-olds, the main advertiser target audience for entertainment programming.
Fox's Prison Break, nearing the end of Season 2, continued a season-long struggle in the D-FW ratings despite being filmed entirely in North Texas. It also ran fourth in homes and among 18-to-49-year-olds. Nationally, PB ran second in the 18-49-demo.
Capitalizing on a strong lead-in from CSI: Miami, CBS11's late night news edged runnerup Belo8 in homes Monday, giving new anchor Doug Dunbar a nice liftoff.
CBS11 drew 185,640 homes at 10 p.m., with Belo8 right behind (178,500) and NBC5 in an unaccustomed third-place dumper (130,900). That's what happens when Episode 2 of the Peacock's new Black Donnellys series lures just 66,640 homes from 9:45 to 10 p.m., compared to CSI: Miami's 266,560. Monday marked Dunbar's debut at 10 p.m., with Tracy Rowlett now doing only the 5 and 6 p.m. newscasts enroute to retirement in July of next year.
NBC5 recovered very nicely with advertiser-courted 25-to-54-year-olds, winning at 10 p.m. over CBS11 despite again being behind a Black Donnellys 8-ball.
Otherwise Belo8's Daybreak scored big at 6 a.m. with wins in both ratings measurements. The ABC station also took all the gold at 5 and 6 p.m.
In prime-time, Fox4's 9 p.m. local newscast had another strong outing, finishing second across the board to CSI:Miami while pummeling both Black Donnellys and ABC's What About Brian. This time the newscast didn't have much help from Fox's preceding entertainment series. 24 ran only fourth in both homes and with 18-to-49-year-olds, the main advertiser target audience for entertainment programming.
Fox's Prison Break, nearing the end of Season 2, continued a season-long struggle in the D-FW ratings despite being filmed entirely in North Texas. It also ran fourth in homes and among 18-to-49-year-olds. Nationally, PB ran second in the 18-49-demo.