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CBS11, TXA21 go to Cleveland for news leadership


CBS11 and TXA21 will begin the New Year with a new vice president of news.

Greg Easterly, from Fox-owned WJW-TV in Cleveland, was named Friday to replace Tom Doerr, who recently left the station to return to Miami.

Easterly, who has spent the last 10 years at WJW, is described as a "tremendous talent" and "terrific people person" in a memo distributed Friday by CBS11 and TXA21 president and general manager Steve Mauldin. He will "bring a very aggressive approach to our news gathering," Mauldin said.

Easterly is scheduled to join the station in mid-January, two weeks before the February ratings "sweeps" begin. Staffers are anticipating major shakeups in an effort to give CBS11 the push it needs to seriously contend for the No. 1 spot at 10 p.m. Despite a considerable lead-in advantage from CBS entertainment programming, the station placed a lackluster third at 10 p.m. in the November sweeps.

Interim news director Scott Diener will remain in that position until Easterly arrives, Mauldin said.