CBS11, TXA21 go to Cleveland for news leadership
12/08/06 04:48 PM
By ED BARK
CBS11 and TXA21 will begin the New Year with a new vice president of news.
Greg Easterly, from Fox-owned WJW-TV in Cleveland, was named Friday to replace Tom Doerr, who recently left the station to return to Miami.
Easterly, who has spent the last 10 years at WJW, is described as a "tremendous talent" and "terrific people person" in a memo distributed Friday by CBS11 and TXA21 president and general manager Steve Mauldin. He will "bring a very aggressive approach to our news gathering," Mauldin said.
Easterly is scheduled to join the station in mid-January, two weeks before the February ratings "sweeps" begin. Staffers are anticipating major shakeups in an effort to give CBS11 the push it needs to seriously contend for the No. 1 spot at 10 p.m. Despite a considerable lead-in advantage from CBS entertainment programming, the station placed a lackluster third at 10 p.m. in the November sweeps.
Interim news director Scott Diener will remain in that position until Easterly arrives, Mauldin said.
CBS11 and TXA21 will begin the New Year with a new vice president of news.
Greg Easterly, from Fox-owned WJW-TV in Cleveland, was named Friday to replace Tom Doerr, who recently left the station to return to Miami.
Easterly, who has spent the last 10 years at WJW, is described as a "tremendous talent" and "terrific people person" in a memo distributed Friday by CBS11 and TXA21 president and general manager Steve Mauldin. He will "bring a very aggressive approach to our news gathering," Mauldin said.
Easterly is scheduled to join the station in mid-January, two weeks before the February ratings "sweeps" begin. Staffers are anticipating major shakeups in an effort to give CBS11 the push it needs to seriously contend for the No. 1 spot at 10 p.m. Despite a considerable lead-in advantage from CBS entertainment programming, the station placed a lackluster third at 10 p.m. in the November sweeps.
Interim news director Scott Diener will remain in that position until Easterly arrives, Mauldin said.