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Local Nielsen ratings snapshot (Mon.-Thurs., July 30-Aug. 2) -- catching up, including Dale Hansen re-upping

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After several days in Cleveland, your friendly content provider is back servicing unclebarky.com.

But before summarizing the latest available D-FW Nielsen ratings, here’s a Dale Hansen update which earlier was tweeted from afar on @unclebarkycom. The dean of local sports anchors, who just turned 70, has signed another two-year deal with TEGNA8 that will take him through 2020.

Hansen has been in this market since August 1980. He’s spent the last 35 years at TEGNA8 (previously Belo-owned WFAA-TV) after being fired by rival KDFW-TV (now branded as Fox4) in March 1983. The highly opinionated Hansen was almost immediately snapped up by his current employer. In the fall of 2017, he re-upped at TEGNA8 for just a single year through 2018 while also cutting his workload back to the Monday-Friday 10 p.m. newscasts, plus his longrunning Sunday night Sports Special.

“I hope to leave before they kick me out,” Hansen said after signing that earlier contract. But if anything, TEGNA8 just can’t get enough of him. So this time around, his new deal is for twice as long.


The NFL returned Thursday night with the annual Hall of Fame game on NBC. But in the 8 to 9 p.m. hour, the Chicago Bears-Baltimore Ravens face-off got narrowly outpointed by CBS’ Big Brother.

BB drew 192,297 total viewers while Bears-Ravens had 185,175 in their hour opposite one another. Among advertiser-prized 18-to-49-year-olds, BB won by a score of 102,980 viewers to the NFL’s 93,618. Bears-Ravens otherwise outdrew all other competing TV attractions.

On Wednesday night, Fox4’s 9 p.m. local newscast racked up the most total viewers with 220,785, knocking Big Brother into second place for the night with 170,930. But BB crunched the competition in the 18-to-49-year-old demographic with a prime-time high of 93,618. Fox4’s news pulled in second with 49,930.

The Tuesday night ratings spoils again went overwhelmingly to NBC’s America’s Got Talent, which reeled in 341,861 total viewers and 71,774 in the 18-to-49 realm.

Monday’s prime-time leaders were Fox4’s 9 p.m. local newscast in total viewers (199,419) and ABC’s The Bachelorette in the 18-to-49 age range (78,015).

Here are the Monday-Thursday local news derby results.

Monday -- NBC5 swept the 10 p.m. competitions in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 as usual had twin wins at 6 a.m. and also drew the most 25-to-54-year-olds at 5 and 6 p.m. NBC5 had the most total viewers for both early evening newscasts.

Tuesday -- Fox4 ran the able at both 10 p.m. and 6 a.m. while NBC5 did likewise at 5 p.m. The 6 p.m. wins went to the Peacock in total viewers and TEGNA8 with 25-to-54-year-olds.

Wednesday -- Fox4 finished no worse than first in all four time slots, but twice had company. The station again had clean sweeps at 10 p.m. and 6 a.m. and also won outright among 25-to-54-year-olds at 5 and 6 p.m. In the total viewer results, Fox4, NBC5 and CBS11 tied for No. 1 at 6 p.m. while Fox4 shared the 5 p.m. lead with the Peacock.

Thursday -- The 10 p.m. wins went to Fox4 in total viewers and NBC5 among 25-to-54-year-olds.

Fox4 continued its long winning streak at 6 a.m. with two more lopsided wins. But NBC5 basked at 5 and 6 p.m., where it ran first in both ratings measurements.

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