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Local Nielsen ratings snapshot (Mon.-Sun., Nov. 3-9) -- pip pip, Cowboys crowd dips

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All of the attendant Tony Romo drama plus the unique London setting couldn’t overcome the fact that the Dallas Cowboys were playing -- the lowly no-name Jacksonville Jaguars.

A lopsided score and the early noon start also were detriments. All of which adds up to the second lowest D-FW crowd of the regular season for the Cowboys’ 31-17 win on Fox.

Running until 3:14 p.m., the game averaged 1,080,970 viewers, with 466,762 of them advertiser-prized 18-to-49-year-olds. That was still good enough to outpoint the Sept. 21st Cowboys-Rams game on Fox, which drew just 894,764 total viewers on Fox. But Cowboys-Jags fell just short of the next least-watched game, a Sept. 14th win over theTitans that averaged 1,093,600 viewers on Fox.

Fox also has this season’s most-watched Cowboys game. Their stunning Oct. 12th win over the defending Super Bowl champion Seattle Seahawks pulled in 1,604,020 viewers, with 747,451 in the 18-to-49 demographic.

Immediately following the Cowboys game, Fox aired the overtime conclusion of the 49ers-Saints game, which ended at 3:41 p.m. It amassed 878,724 total viewers, a huge number for a non-Cowboys regular season attraction. The following Giants-Seahawks game on Fox then averaged 585,816 viewers.

NBC’s Sunday Night Football attraction, the Packers’ 55-14 obliteration of the Bears, ground to a halt at 10:53 p.m. Viewers steadily tuned out, leaving the game with an overall average of 362,648 viewers.

Let’s move to Saturday’s cavalcade of high-powered college football games. Texas A&M’s out-of-nowhere 41-38 upset of No. 3 Auburn, which ended at 6:28 p.m., averaged 271,986 viewers on CBS, falling short of TCU’s big prime-time 41-20 rout of Kansas State on Fox (292,908 viewers).

TCU-K State ended at 10:03 p.m., with viewers then shifting in big numbers to CBS’ ongoing Alabama-LSU face-off. Ending at 11:09 p.m. with a Bama overtime win, the game averaged 251,064 viewers overall.

Meanwhile on ABC, few were interested in the prime-time Big Ten showdown between victorious Ohio State and Michigan State. It had just 62,766 viewers.

Over on Fox Sports 1, Baylor’s 48-14 smashing of Oklahoma, which had an early 11 a.m. start time, averaged 125,532 viewers before Texas’ 33-16 win over West Virginia, also on Fox Sports 1, drew 83,688 viewers.

The weekday prime-time ratings were paced by ABC’s annual three-hour Country Music Association awards. Shown live from 7 to 10 p.m. Wednesday, they drew 488,180 viewers. That bested the week’s usual top draw, CBS Thursday episode of The Big Bang Theory (383,570 viewers).

During your friendly content provider’s medical leave, the local newscast ratings wars heated up with the first full week of the November “sweeps,” which started on Thursday, Oct. 30th. Here are the Monday-Friday results in the four major four-way war zones.

Monday -- NBC5 won at 10 p.m. in total viewers but Fox4 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and added a 5 p.m. win among 25-to-54-year-olds.

Gannett8 won at 6 p.m. in total viewers and nipped Fox4 by a paper thin margin in the 25-to-54 demographic. NBC5 had the most total viewers at 5 p.m.

Tuesday -- Gannett8 dominated the 10 p.m. competitions with twin wins while Fox4 again ran the table at 6 a.m. NBC5 had the most total viewers at both 5 and 6 p.m. Among 25-to-54-year-olds, Gannett8 and the Peacock tied at 5 p.m., with Gannett8 winning outright at 6 p.m.

Wednesday -- Inheriting a major lead-in advantage from the CMAs, Gannett8 cashed in and romped to easy 10 p.m. wins in both ratings measurements.

Fox4 likewise won decisively on both counts at 6 a.m. NBC5 and CBS11 shared the total viewers lead at 6 p.m. while Fox4 broke through with a narrow first place finish over Gannett8 among 25-to-54-year-olds. The 5 p.m. golds went to NBC5 in total viewers and Gannett8 narrowly over the Peacock in the 25-to-54 age range.

Thursday -- Gannett8 had the most total viewers at 10 p.m. and Fox4 took the 25-to-54 gold.

Fox4 remained strong at 6 a.m. with another doubleheader win. Gannett8, continuing what’s been a surprisingly strong showing in the early evening, ran the table at 6 p.m. and also topped the 5 p.m. Nielsens among 25-to-54-year-olds. NBC5 had the most total viewers at 5 p.m.

Friday -- CBS11 got some rare good news for the week with a 10 p.m. win in total viewers. It also had a sizable lead-in advantage from its network’s Blue Bloods. Fox4 and Gannett8 tied for first among 25-to-54-year-olds.

Fox4 completed a Monday-Friday sweep with another pair of 6 a.m. wins. NBC5 likewise ran the table at 6 p.m. and notched a 5 p.m. win in total viewers. Fox4 and NBC5 shared first place at 5 p.m. in the 25-to-54 realm.

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