Local Nielsen ratings snapshot (Mon., June 22) -- more digital doings
06/23/09 02:38 PM
By ED BARK
The new era digital-only ratings seemed to perk up ever so slightly Monday. Still, some D-FW station managers might still be dipping into the Digitalis.
CBS11, which had suffered from severe ratings shrinkage in the early going, notched its first newscast win in the post-analog age by drawing the most total viewers at 10 p.m. The station's grand total of 186,004 edged runnerup WFAA8's 172,718.
NBC5 prevailed, however, among 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11 slid to third.
WFAA8, which also had been a 98-pound weakling of sorts, flexed a bit in the 6 p.m. slot it used to dominate. The station won in both ratings measurements, increasing its viewer haul in small increments from last Monday's first full weekday of digital results.
Fox4 and NBC5, so far the least affected by the digital switchover, respectively ran the table at 5 p.m. and 6 a.m. Some readers have said the signals from WFAA8 and CBS11 can be harder to come by via a non-cable/satellite TV set hooked to a new era converter box. If so, that's a hard pill to swallow -- Digitalis or otherwise-- in these still dispiriting economic times.
The prime-time network ratings were paced by ABC's 7 to 9 p.m. edition of The Bachelorette, which swept its time slot among total viewers, and CBS' quartet of sitcom reruns, which did likewise among advertiser-craved 18-to-49-year-olds.
CBS' CSI: Miami reprise won at 9 p.m. in total viewers, with NBC's competing Dateline taking the 18-to-49 gold.
NBC's two-hour I'm A Celebrity . . . Get Me Out of Here again stunk it up, running an out-of-the-money fourth in total viewers and beating only Fox's Lie to Me rerun among 18-to-49-year-olds.
CW33's struggling 9 p.m. local newscast had a better night than usual, particularly among 18-to-49-year-olds. Its 32,412 viewers in this demographic at least were in shouting distance of Fox4's competing local newscast, which drew 55,100 viewers in the 18-to-49-age range.
The new era digital-only ratings seemed to perk up ever so slightly Monday. Still, some D-FW station managers might still be dipping into the Digitalis.
CBS11, which had suffered from severe ratings shrinkage in the early going, notched its first newscast win in the post-analog age by drawing the most total viewers at 10 p.m. The station's grand total of 186,004 edged runnerup WFAA8's 172,718.
NBC5 prevailed, however, among 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11 slid to third.
WFAA8, which also had been a 98-pound weakling of sorts, flexed a bit in the 6 p.m. slot it used to dominate. The station won in both ratings measurements, increasing its viewer haul in small increments from last Monday's first full weekday of digital results.
Fox4 and NBC5, so far the least affected by the digital switchover, respectively ran the table at 5 p.m. and 6 a.m. Some readers have said the signals from WFAA8 and CBS11 can be harder to come by via a non-cable/satellite TV set hooked to a new era converter box. If so, that's a hard pill to swallow -- Digitalis or otherwise-- in these still dispiriting economic times.
The prime-time network ratings were paced by ABC's 7 to 9 p.m. edition of The Bachelorette, which swept its time slot among total viewers, and CBS' quartet of sitcom reruns, which did likewise among advertiser-craved 18-to-49-year-olds.
CBS' CSI: Miami reprise won at 9 p.m. in total viewers, with NBC's competing Dateline taking the 18-to-49 gold.
NBC's two-hour I'm A Celebrity . . . Get Me Out of Here again stunk it up, running an out-of-the-money fourth in total viewers and beating only Fox's Lie to Me rerun among 18-to-49-year-olds.
CW33's struggling 9 p.m. local newscast had a better night than usual, particularly among 18-to-49-year-olds. Its 32,412 viewers in this demographic at least were in shouting distance of Fox4's competing local newscast, which drew 55,100 viewers in the 18-to-49-age range.