Local Nielsen ratings snapshot (Thurs., Feb. 7) -- Big Bang explodes on Idol
02/08/13 10:51 AM
By ED BARK
@unclebarkycom on twitter
CBS unloaded a new February "sweeps" episode of The Big Bang Theory Thursday night. The first half of Fox's American Idol got blown out by it.
Big Bang drew 488,778 D-FW viewers from 7 to 7:30 p.m. while Idol ran a distant second with 330,442. It was also a rout among advertiser-prized 18-to-49-year-olds, with Big Bang piling up 204,122 to Idol's 149,902.
Idol saved some face by beating CBS' Two and a Half Men in both ratings measurements in the 7:30 to 8 p.m. slot.
CBS' Person of Interest won in total viewers at 8 p.m. but ABC's Grey's Anatomy had the most 18-to-49-year-olds. ABC swept the 9 p.m. hour with Scandal.
Meanwhile on NBC, the entire prime-time lineup ran fourth all night in total viewers. The second episode -- and likely the last -- of the Peacock's Do No Harm may have set a historic ratings low for a Big Four broadcast network program in D-FW. Airing at 9 p.m., it drew a comatose 13,768 total viewers, with a "Do Not Resuscitate" 3,189 in the 18-to-49 demographic. But it still managed to beat CW33's competing Nightcap ("A Different Kind of News"), which had "hashmarks" (no measurable audience) among 18-to-49-year-olds.
Here are the local news derby results for the sixth weekday of the month-long February "sweeps."
WFAA8 won easily at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The dominant margin in total viewers over arch rival CBS11 (254,715 to 172,105) was especially significant after both stations inherited roughly the same lead-in audiences from their respective networks' 9 p.m. dramas.
Fox4 notched another pair of firsts at 6 a.m., where it continues to run away from the competition.
WFAA8 swept the 6 p.m. Nielsens. At 5 p.m., NBC5 won in total viewers and Fox4 had the edge among 25-to-54-year-olds.
unclebarky@verizon.net
@unclebarkycom on twitter
CBS unloaded a new February "sweeps" episode of The Big Bang Theory Thursday night. The first half of Fox's American Idol got blown out by it.
Big Bang drew 488,778 D-FW viewers from 7 to 7:30 p.m. while Idol ran a distant second with 330,442. It was also a rout among advertiser-prized 18-to-49-year-olds, with Big Bang piling up 204,122 to Idol's 149,902.
Idol saved some face by beating CBS' Two and a Half Men in both ratings measurements in the 7:30 to 8 p.m. slot.
CBS' Person of Interest won in total viewers at 8 p.m. but ABC's Grey's Anatomy had the most 18-to-49-year-olds. ABC swept the 9 p.m. hour with Scandal.
Meanwhile on NBC, the entire prime-time lineup ran fourth all night in total viewers. The second episode -- and likely the last -- of the Peacock's Do No Harm may have set a historic ratings low for a Big Four broadcast network program in D-FW. Airing at 9 p.m., it drew a comatose 13,768 total viewers, with a "Do Not Resuscitate" 3,189 in the 18-to-49 demographic. But it still managed to beat CW33's competing Nightcap ("A Different Kind of News"), which had "hashmarks" (no measurable audience) among 18-to-49-year-olds.
Here are the local news derby results for the sixth weekday of the month-long February "sweeps."
WFAA8 won easily at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The dominant margin in total viewers over arch rival CBS11 (254,715 to 172,105) was especially significant after both stations inherited roughly the same lead-in audiences from their respective networks' 9 p.m. dramas.
Fox4 notched another pair of firsts at 6 a.m., where it continues to run away from the competition.
WFAA8 swept the 6 p.m. Nielsens. At 5 p.m., NBC5 won in total viewers and Fox4 had the edge among 25-to-54-year-olds.
unclebarky@verizon.net