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Local Nielsen ratings snapshot (Tues., March 5) -- Idol & NCISers trade punches

By ED BARK
@unclebarkycom
CBS and Fox ruled prime-time's ratings roosts Tuesday while NBC again barely showed up.

New episodes of NCIS and NCIS: Los Angeles won from 7 to 9 p.m. in total D-FW viewers with respective hauls of 502,547 and 406,168. American Idol's first live performance show, specially scheduled on a usual off-night, ran a rather distant second in those hours with 337,326 viewers.

CBS' second episode of Golden Boy, which now will move to Fridays at 8 p.m., held on to win the 9 p.m. hour with 247,831 viewers. Fox4's local newscast and ABC's Body of Proof tied for second with 213,410 viewers while a new hour of NBC's Smash drew just 61,958.

Idol and Fox4's local 9 p.m. newscast turned the tables among advertiser-prized 18-to-49-year-olds, sweeping the night with totals of 159,470 and 79,735. Golden Boy dropped to third, beating only Smash.

NBC ran fourth throughout the night in total viewers, but ABC's second episode of Celebrity Wife Swap also took a big dive from its opening numbers. It had 103,263 viewers at 7 p.m., compared to 234,063 last Tuesday. Competing with Idol will do that to you.

The Peacock's best performer, 7 to 8 p.m. episodes of Betty White's Off Their Rockers, managed a third place finish in that slot among 18-to-49-year-olds.

On KTXD-TV (Ch. 47), the 9 to 11 a.m. episodes of D magazine's D: The Broadcast and D Living had "hashmarks" (no measurable audience) in the two shows' target 18-to-49 demographic. In the total viewers measurement, D: The Broadcast showed a slight pulse with an overall audience of 6,884 while D Living stuck with hashmarks.

Here are Tuesday's local news derby results:

WFAA8 swept the 10 p.m. competitions with wins in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 ran the table at 6 a.m. and WFAA8 did likewise at 5 p.m. The 6 p.m. firsts went to CBS11 in total viewers and Fox4 among 25-to-54-year-olds.
unclebarky@verizon.net