Local Nielsen ratings snapshot (Mon., June 30) -- Dome domination also elevates CBS11 late news
07/01/14 01:11 PM
By ED BARK
@unclebarkycom on Twitter
A rising tide lifts all boats -- latest example.
CBS’ Season 2 premiere of Under the Dome led all Monday prime-time programming with 234,343 D-FW viewers in the 9 p.m. hour.
Nothing else came close, with Fox4’s competing 9 p.m. local newscast placing second with 142,026 viewers. Dome also won its time slot among advertiser-prized 18-to-49-year-olds, but Fox’s 8 p.m. episode of 24: Live Another Day ranked as the night’s biggest draw in this key demographic.
Demonstrating the continued power of a dominant lead-in program, Dome propelled CBS11’s 10 p.m. news to a runaway win in total viewers with 248,546. WFAA8, inheriting Monday’s worst 9 p.m. lead-in with ABC’s Mistresses, nonetheless managed a distant second place finish with 134,925 viewers.
But CBS11 couldn’t cure its continued malady among 25-to-54-year-old viewers (main advertiser target audience for news programming). Despite another winning performance by Dome in this demographic, the station’s 10 p.m. news ran fourth behind NBC5, WFAA8 and Fox4 in that order. But the difference between first and fourth place was just 15,235 viewers.
Here are Monday’s other local news derby results.
Fox4 won at 6 a.m. in both ratings measurements and NBC5 did likewise at 5 p.m. The 6 p.m. firsts went to the Peacock in total viewers and Fox4 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
A rising tide lifts all boats -- latest example.
CBS’ Season 2 premiere of Under the Dome led all Monday prime-time programming with 234,343 D-FW viewers in the 9 p.m. hour.
Nothing else came close, with Fox4’s competing 9 p.m. local newscast placing second with 142,026 viewers. Dome also won its time slot among advertiser-prized 18-to-49-year-olds, but Fox’s 8 p.m. episode of 24: Live Another Day ranked as the night’s biggest draw in this key demographic.
Demonstrating the continued power of a dominant lead-in program, Dome propelled CBS11’s 10 p.m. news to a runaway win in total viewers with 248,546. WFAA8, inheriting Monday’s worst 9 p.m. lead-in with ABC’s Mistresses, nonetheless managed a distant second place finish with 134,925 viewers.
But CBS11 couldn’t cure its continued malady among 25-to-54-year-old viewers (main advertiser target audience for news programming). Despite another winning performance by Dome in this demographic, the station’s 10 p.m. news ran fourth behind NBC5, WFAA8 and Fox4 in that order. But the difference between first and fourth place was just 15,235 viewers.
Here are Monday’s other local news derby results.
Fox4 won at 6 a.m. in both ratings measurements and NBC5 did likewise at 5 p.m. The 6 p.m. firsts went to the Peacock in total viewers and Fox4 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net