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CW33's Daniel Novick latest to join PR parade


Reporter Daniel Novick, who survived CW33’s transition to the comedy-infused 9 p.m. Nightcap (“A Different Kind of Newscast”), has decided to make a career change.

He’s shifting to public relations, a move made by a growing number of D-FW reporters in the past couple of years.

Novick, who joined CW33 in spring 2011, left Thursday to join the Dallas-based GolinHarris PR firm. He’ll be working with the company’s Texas Instruments account, Novick said in an email reply. On its Twitter account, GolinHarris describes itself as a “holistic communications firm designed and built to help clients win in a complex digital world.”

“It certainly isn’t easy leaving TV news and CW33, but it’s what is best for me and my family,” Novick said. “I have good friends at CW33, I believe in the Nightcap product and I wish them nothing but the best of luck.”

Novick also has worked at El Paso’s KFOX-TV and was an intern for KTBC-TV in Austin while studying broadcast journalism at the University of Texas at Austin.

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