Local Nielsen ratings snapshot (Thurs., Nov. 21) -- bad weather high for Fox4's 9 p.m. news
11/22/13 10:47 AM
By ED BARK
@unclebarkycom on Twitter
Local TV newscasts and their advertisers are head over heels in love with the threat of bad weather. Even better is bad weather itself.
On Thursday night, the threat phase kicked in and kicked up the ratings for Fox4’s 9 p.m. local newscast. All it took were warnings about frigid temps -- and maybe even some freezing drizzle -- for Friday’s 50th anniversary JFK assassination commemoration. Check out these numbers.
From 8 to 9 p.m., a new episode of Fox’s Glee drew 127,823 D-FW viewers to run fourth in its time slot behind ABC, CBS and the NFL Network’s New Orleans Saints-Atlanta Falcons game.
Fox4’s news then trampolined to 269,850 viewers to outdraw all competing programming at 9 p.m. I’m no mathematician, but hand-held calculator technology says that’s more than twice the crowd for the preceding Glee.
The 9 p.m. news likewise dominated among advertiser-prized 18-to-49-year-olds, drawing 123,755 viewers in this moneymaking demographic. NFL Network ran second in that hour with 100,958 viewers in the 18-to-49 range while ABC’s Scandal came in third (71,647). It’s maybe a little too cold today for management to throw an ice cream social at Fox4. But perhaps free popcorn for all? Sorry.
In other prime-time results, CBS’ The Big Bang Theory as usual had Thursday’s biggest crowd in both ratings measurements. Its followup act, The Millers, likewise was a two-time winner but with only about half the overall crowd for Big Bang. ABC’s Grey’s Anatomy then ran No. 1 across the board in the 8 p.m. hour.
Meanwhile at KTXD-TV (Ch. 47), the station is still experiencing pretty much mass viewer rejection after ending its affiliation with the ME-TV network on Halloween.
Its biggest draws Thursday were 3 to 5 p.m. reruns of Fantasy Island and Charlie’s Angels, each with 7,101 total viewers. ME-TV’s menu, which had a wealth of old Westerns during daytime hours, typically drew three or four times that number.
On the homegrown front, Ch. 47 again had “hashmarks” (no measurable audience) for both its 9 to 11 a.m. edition of The Broadcast and the 6 p.m. hour of The Texas Daily. The 9:30 p.m. repeat of Texas Daily inched up to 1,420 viewers. Don’t blame the messenger.
Here are Thursday’s four-way local news derby results:
WFAA8 had the most total viewers at 10 p.m., but Fox4 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 as usual swept the 6 a.m. competitions and added 5 and 6 p.m. wins in the 25-to-54 demographic.
NBC5 and CBS11 respectively ran first at 5 and 6 p.m. in total viewers.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Local TV newscasts and their advertisers are head over heels in love with the threat of bad weather. Even better is bad weather itself.
On Thursday night, the threat phase kicked in and kicked up the ratings for Fox4’s 9 p.m. local newscast. All it took were warnings about frigid temps -- and maybe even some freezing drizzle -- for Friday’s 50th anniversary JFK assassination commemoration. Check out these numbers.
From 8 to 9 p.m., a new episode of Fox’s Glee drew 127,823 D-FW viewers to run fourth in its time slot behind ABC, CBS and the NFL Network’s New Orleans Saints-Atlanta Falcons game.
Fox4’s news then trampolined to 269,850 viewers to outdraw all competing programming at 9 p.m. I’m no mathematician, but hand-held calculator technology says that’s more than twice the crowd for the preceding Glee.
The 9 p.m. news likewise dominated among advertiser-prized 18-to-49-year-olds, drawing 123,755 viewers in this moneymaking demographic. NFL Network ran second in that hour with 100,958 viewers in the 18-to-49 range while ABC’s Scandal came in third (71,647). It’s maybe a little too cold today for management to throw an ice cream social at Fox4. But perhaps free popcorn for all? Sorry.
In other prime-time results, CBS’ The Big Bang Theory as usual had Thursday’s biggest crowd in both ratings measurements. Its followup act, The Millers, likewise was a two-time winner but with only about half the overall crowd for Big Bang. ABC’s Grey’s Anatomy then ran No. 1 across the board in the 8 p.m. hour.
Meanwhile at KTXD-TV (Ch. 47), the station is still experiencing pretty much mass viewer rejection after ending its affiliation with the ME-TV network on Halloween.
Its biggest draws Thursday were 3 to 5 p.m. reruns of Fantasy Island and Charlie’s Angels, each with 7,101 total viewers. ME-TV’s menu, which had a wealth of old Westerns during daytime hours, typically drew three or four times that number.
On the homegrown front, Ch. 47 again had “hashmarks” (no measurable audience) for both its 9 to 11 a.m. edition of The Broadcast and the 6 p.m. hour of The Texas Daily. The 9:30 p.m. repeat of Texas Daily inched up to 1,420 viewers. Don’t blame the messenger.
Here are Thursday’s four-way local news derby results:
WFAA8 had the most total viewers at 10 p.m., but Fox4 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 as usual swept the 6 a.m. competitions and added 5 and 6 p.m. wins in the 25-to-54 demographic.
NBC5 and CBS11 respectively ran first at 5 and 6 p.m. in total viewers.
Email comments or questions to: unclebarky@verizon.net