powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Mon.-Tues., Aug. 20-21) -- back to school daze for Fox4's early morning rivals

@unclebarkycom on Twitter
After another too short and too hot summer, most Dallas school kids trudged back to their classrooms Monday.

D-FW’s early morning news programs again were happy to see the ratings upsides, with larger pools of parents both back from vacations and more attuned to any weather, traffic or other issues that might affect their backpacking broods.

Fox4’s Good Day jumped higher for joy than the rival attractions on NBC5, TEGNA8 and CBS11. Pole-vaulted is more accurate, particularly among the key news demographic of 25-to-54-year-olds.

In the most-watched 6 to 7 a.m. slot Monday, Fox4 pulled in 88,239 viewers in the 25-to-54 age range, far more than the combined crowds for TEGNA8 (26,472), CBS11 (17,648) and NBC5 (14,707).

Tuesday’s Nielsens delivered another spanking, with Fox4 drawing 70,591 viewers in the 25-to-54 realm, compared to 29,413 for TEGNA8, 11,765 for NBC5 and 8,824 for CBS11.

On both mornings, Good Day also easily won the 6 a.m. hour in total viewers, with CBS11 placing a distant second on Monday and TEGNA8 taking the far behind runner-up spot on Tuesday. The 7 to 9 a.m. portions of Good Day also whipped the three competing network morning shows in both ratings measurements on Monday and Tuesday.

Tuesday’s prime-time numbers as usual were dominated by NBC’s America’s Got Talent, which had 334,739 total viewers and 118,583 within the 18-to-49-year-old demographic (main advertiser target audience for entertainment programming).

On Monday night, Fox4’s 9 p.m. local newscast led all programming in total viewers (149,564) while ABC’s Bachelor In Paradise was tops with 18-to-49ers (53,050).

CBS’ extended one-hour When Corden Met McCartney, which aired from 7 to 8 p.m., drew 113,954 total viewers and 24,965 in the 18-to-49 motherlode. Both were good for third place finishes at that hour against competition on the other three major broadcast networks. Fox’s 7 to 8 p.m. slice of So You Think You Can Dance twice ran out of the money in fourth place.

Here are the Monday and Tuesday local news derby results (with 6 a.m. already accounted for).

Monday -- NBC5 swept both the 10 p.m. and 5 p.m. competitions in total viewers and among 25-to-54-year-olds. The Peacock and TEGNA8 tied for the most total viewers at 6 p.m., but NBC5 had the gold to itself in the 25-to-54 demo.

Tuesday -- Fox4 ran the table at 10 p.m. and NBC5 enjoyed the early evening with sweeps at both 5 and 6 p.m.

Email comments or questions to: unclebarky@verizon.net