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Swaggering with Fox4

"The Most Watched News Team In Texas" wants you to know it.

A straight-ahead, 30-second promo by Fox4 is all about dominance. The Dallas-based station touts itself as "the best" in all aspects of news coverage. It then adds that "North Texans" agree because they've made Fox4 No. 1 in the D-FW Nielsen ratings at "morning, evening and nighttime."

That's true to a point, but only if "North Texans" are seen through a 25-to-54-year-old prism.

All four of the market's major TV news providers agree that this is the main advertiser target audience for news programming. And on that scorecard, Fox4 is the reigning champ (based on the May "sweeps" ratings results) at 6 a.m. and 5, 6 and 9 p.m.

But Its only news competition at 9 p.m. is little CW33. That's like a 350-pound NFL lineman blocking a first-grader. And at 10 p.m., which technically could be considered latenight instead of "nighttime," Fox4 ran a close third at 10 p.m. in May's final results among 25-to-54-year-olds.

In the total viewer newscast competitions, Fox4 placed first in May at 6 a.m. and 9 p.m. It otherwise finished third third at 5 and 6 p.m. and fourth at 10 p.m.

Still, Fox4 can flaunt audience demographics that are the envy of its rivals. And with the November "sweeps" coming soon, the station is in strong position to repeat all of the 25-to-54 wins it logged last May.

Here's the promo, which commendably features a sampling of street reporters as well as anchors. It may not be entirely factual, but it's in the ballpark as Fox4 prepares to air a World Series that it fervently hopes will include the Texas Rangers. That would mean more ratings money in the bank -- from viewers of all ages.