powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., Sept. 11-13) -- near-miracle Cowboys win & prime-time exposure pump up year-to-year opening crowd

@unclebarkycom on Twitter
Rescued by gunslinger Tony Romo’s fourth quarter heroics and abetted by the New York Giants’ dim bulb clock management, the Dallas Cowboys’ last second 27-26 win sent D-FW ratings meters spiraling well beyond last season’s opener.

Running until 10:45 p.m. on NBC’s Sunday Night Football, Cowboys-Giants averaged 1,485,462 viewers and 690,682 in the advertiser-craved 18-to-49-year-old demographic. That easily beat the 2014 opener on Fox, a dismal 28-17 loss to San Francisco that ran from 3:25 to 6:30 p.m. That one pulled in 1,278,234 total viewers and 602,490 in the 18-to-49 age range.

Interestingly, the Cowboys-Giants ratings did not hit their ratings high in the thrilling final 15-minute segment, which had 1,478,488 total viewers. Instead, a peak crowd of 1,604,020 watched from 8:45 to 9 p.m.

ABC’s competing Miss America pageant, which aired from 8 to 10 p.m., was no crowning achievement in these parts. It drew 104,610 total viewers and 37,846 in the 18-to-49 demographic. The pennant-contending Texas Rangers’ home game drubbing of Oakland couldn’t quite match that, averaging 90,662 total viewers and 28,384 in the 18-to-49 measurement on Fox Sports Southwest.

The Sunday afternoon NFL parade was led by CBS’ Broncos-Ravens game, which had 592,790 total viewers. Fox’s Packers-Bears grudge match came in second with 439,362 viewers, whipping CBS’ competing Texans-Chiefs encounter (230,142).

On Saturday, ABC’s prime-time Michigan State-Oregon game led all college football attractions with 167,376 total viewers. The competing Rangers’ game, shifted over to TXA21, again had 90,662 total viewers.

Friday’s prime-time Texas Rangers game on FSS hit a weekend high of 125,532 total viewers. That was good enough to beat all of that night’s offerings on ABC, CBS, Fox and NBC.

Here are Friday’s local news derby results.

TEGNA8 and CBS11 shared the 10 p.m. lead in total viewers while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 won at 6 a.m. in total viewers but TEGNA8 enjoyed a rare No. 1 finish in the 25-to-54 measurement.

Fox4 and NBC5 tied for first at 6 p.m. in total viewers, with the Peacock alone atop the 25-to-54 measurement.

CBS11 swept the 5 p.m. competitions, which also doesn’t happen very often.

Email comments or questions to: unclebarky@verizon.net