Local Nielsen ratings snapshot (Mon., April 30) -- new adventures in Yu tube on a night of high tides
05/01/12 10:58 AM
By ED BARK
@unclebarkycom
Monday night's programming roster wasn't for the faint of heart.
Ratings magnet Yu Darvish's latest successful outing for the Texas Rangers, an early-starting 4-1 win at Toronto, clashed with ABC's Dancing with the Stars, NBC's The Voice, CBS' potent sitcom lineup and the very early stages of the Dallas Mavericks' second playoff game at Oklahoma City.
So let's see how it all shook out.
Rangers-Blue Jays, which ran from 6:09 to 9:09 p.m. on Fox Sports Southwest, averaged 277,738 D-FW viewers with a peak crowd of 413,220 between 8:15 and 8:30 p.m.
That beat the Peacock's 7 to 9 p.m. edition of The Voice (an average of 237,095 viewers) and CBS' entire quartet of sitcoms as well as Fox's Bones and House. But the 7 to 9 p.m. edition of Dancing with the Stars ruled with 379,350 viewers during those hours. That portion of the Yu-fueled Rangers ran a very respectable second with 325,157 viewers after a slow 6 to 7 p.m. start during which many prospective were just getting home.
But could anything beat the dual TXA21/TNT presentation of the Mavericks' latest heartbreak, last second loss to the Thunder?
The game began at 8:49 p.m. and ended at 11:34 p.m. TNT averaged 189,675 viewers while TXA21's homegrown telecast fared much better this time with 182,901 viewers after getting trounced by the ESPN telecast on Saturday night.
Add them up and that's an average of 372,576 viewers for Mavs-OKC, which is almost 100,000 more viewers than Yu tube drew. But both bowed to ABC's Dancing with the Stars.
Let's move to the advertiser-prized 18-to-49 scoreboard, where extra mustard is applied. The Mavs were top dogs here, but the Rangers and FSS gladly will settle for an overall second place finish ahead of both Dancing and The Voice.
Yu's presence and his appeal to younger viewers were especially striking from 7 to 9 p.m. opposite ABC's and NBC's heavy hitters. Let's look at the 18-to-49 numbers during those two hours.
Yu and the Rangers -- 137,699
Dancing with the Stars -- 115,283
The Voice -- 108,878
CBS' most popular 18-to-49 draw, 2 Broke Girls, had 112,081 viewers in this age range between 7:30 and 8 p.m.
Mavs-OKC racked up 112,081 viewers on TNT in the 18-to-49 demographic and added another 89,664 for the TXA21 telecast. The total of 201,745 easily makes the Mavs Monday's biggest winner among the viewers advertisers like best.
It's now time to finish up with the local news derby results, where CBS11 bucked WFAA8's lead-in advantage from ABC's Castle to win at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 continued to put up a strong fight at 6 a.m. through the first three weekdays of the May "sweeps," winning in total viewers before Fox4 nipped WFAA8 among 25-to-54-year-olds while the Peacock finished a close third.
CBS11 remained on a respirator in the early morning. From 5 to 6 a.m. in fact, it barely beat CW33's Eye Opener among 25-to-54-year-olds while losing to Eye Opener in the 18-to-49 demographic. That. Is. Not. Good.
WFAA8 claimed Monday's other golds with sweeps at both 5 and 6 p.m. The ABC station may be regaining some strength in these time periods after losing across the board in the February "sweeps."
@unclebarkycom
Monday night's programming roster wasn't for the faint of heart.
Ratings magnet Yu Darvish's latest successful outing for the Texas Rangers, an early-starting 4-1 win at Toronto, clashed with ABC's Dancing with the Stars, NBC's The Voice, CBS' potent sitcom lineup and the very early stages of the Dallas Mavericks' second playoff game at Oklahoma City.
So let's see how it all shook out.
Rangers-Blue Jays, which ran from 6:09 to 9:09 p.m. on Fox Sports Southwest, averaged 277,738 D-FW viewers with a peak crowd of 413,220 between 8:15 and 8:30 p.m.
That beat the Peacock's 7 to 9 p.m. edition of The Voice (an average of 237,095 viewers) and CBS' entire quartet of sitcoms as well as Fox's Bones and House. But the 7 to 9 p.m. edition of Dancing with the Stars ruled with 379,350 viewers during those hours. That portion of the Yu-fueled Rangers ran a very respectable second with 325,157 viewers after a slow 6 to 7 p.m. start during which many prospective were just getting home.
But could anything beat the dual TXA21/TNT presentation of the Mavericks' latest heartbreak, last second loss to the Thunder?
The game began at 8:49 p.m. and ended at 11:34 p.m. TNT averaged 189,675 viewers while TXA21's homegrown telecast fared much better this time with 182,901 viewers after getting trounced by the ESPN telecast on Saturday night.
Add them up and that's an average of 372,576 viewers for Mavs-OKC, which is almost 100,000 more viewers than Yu tube drew. But both bowed to ABC's Dancing with the Stars.
Let's move to the advertiser-prized 18-to-49 scoreboard, where extra mustard is applied. The Mavs were top dogs here, but the Rangers and FSS gladly will settle for an overall second place finish ahead of both Dancing and The Voice.
Yu's presence and his appeal to younger viewers were especially striking from 7 to 9 p.m. opposite ABC's and NBC's heavy hitters. Let's look at the 18-to-49 numbers during those two hours.
Yu and the Rangers -- 137,699
Dancing with the Stars -- 115,283
The Voice -- 108,878
CBS' most popular 18-to-49 draw, 2 Broke Girls, had 112,081 viewers in this age range between 7:30 and 8 p.m.
Mavs-OKC racked up 112,081 viewers on TNT in the 18-to-49 demographic and added another 89,664 for the TXA21 telecast. The total of 201,745 easily makes the Mavs Monday's biggest winner among the viewers advertisers like best.
It's now time to finish up with the local news derby results, where CBS11 bucked WFAA8's lead-in advantage from ABC's Castle to win at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 continued to put up a strong fight at 6 a.m. through the first three weekdays of the May "sweeps," winning in total viewers before Fox4 nipped WFAA8 among 25-to-54-year-olds while the Peacock finished a close third.
CBS11 remained on a respirator in the early morning. From 5 to 6 a.m. in fact, it barely beat CW33's Eye Opener among 25-to-54-year-olds while losing to Eye Opener in the 18-to-49 demographic. That. Is. Not. Good.
WFAA8 claimed Monday's other golds with sweeps at both 5 and 6 p.m. The ABC station may be regaining some strength in these time periods after losing across the board in the February "sweeps."