Local Nielsen ratings snapshot (Thurs., Jan. 25) -- The Four hits a few higher notes
01/26/18 03:53 PM
By ED BARK
@unclebarkycom on Twitter
Fox’s answer to ABC’s land grab of American Idol is showing signs of hanging in there during a midseason in which the network already appears to have two very gainful new series -- 9-1-1 and The Resident.
The Four: Battle for Stardom made some headway Thursday in the 7 to 9 p.m. slot, although it helped that CBS mostly went with reruns of its heavy hitters.
Averaging 149,564 D-FW viewers and 56,171 in the advertiser-coveted 18-to-49-year-old demographic, The Four outdrew NBC’s quartet of sitcoms in both ratings measurements in addition to ABC’s 8 p.m. hour of Scandal, CBS’ 7 p.m. attraction, MVP: Most Valuable Performer, and the network’s 8:30 p.m. repeat of Young Sheldon.
ABC’s Grey’s Anatomy otherwise took the 7 p.m. hour across-the-board while an 8 p.m. rerun of CBS’ The Big Bang Theory edged The Four among total viewers but lost to the Fox show with 18-to-49-year-olds.
Fox4’s 9 p.m. local newscast continued its strong winter season run by drawing more total viewers (227,907) than any other prime-time program while also winning its hour in the 18-to-49 realm.
Also of note: CBS11’s syndicated 6:30 p.m. Wheel of Fortune keeps on keeping on. For the entire day and night, it pulled in more total viewers (292,006) than anything else and also pounded the three competing entertainment rag mags among 18-to-49-year-olds with more viewers in that age range than any Thursday show except Grey’s Anatomy. WFAA-TV coughed up Wheel in 2005 after determining it was becoming too old-skewing to attract any “premium” rates from most advertisers. That still qualifies as possibly the most ill-advised local programming decision in the D-FW market’s history.
And now for Thursday’s local news derby results.
TEGNA8 (a k a WFAA) won in total viewers at 10 p.m. and tied Fox for the lead with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 continued its 6 a.m. domination with twin wins. CBS11 otherwise had its best day in recent memory, winning at 6 p.m. in total viewers and 5 p.m. in the 25-to-54 demographic while sharing the top spot at 6 p.m. among 25-to-54-year-olds with Fox4. NBC5 drew the most total viewers at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Fox’s answer to ABC’s land grab of American Idol is showing signs of hanging in there during a midseason in which the network already appears to have two very gainful new series -- 9-1-1 and The Resident.
The Four: Battle for Stardom made some headway Thursday in the 7 to 9 p.m. slot, although it helped that CBS mostly went with reruns of its heavy hitters.
Averaging 149,564 D-FW viewers and 56,171 in the advertiser-coveted 18-to-49-year-old demographic, The Four outdrew NBC’s quartet of sitcoms in both ratings measurements in addition to ABC’s 8 p.m. hour of Scandal, CBS’ 7 p.m. attraction, MVP: Most Valuable Performer, and the network’s 8:30 p.m. repeat of Young Sheldon.
ABC’s Grey’s Anatomy otherwise took the 7 p.m. hour across-the-board while an 8 p.m. rerun of CBS’ The Big Bang Theory edged The Four among total viewers but lost to the Fox show with 18-to-49-year-olds.
Fox4’s 9 p.m. local newscast continued its strong winter season run by drawing more total viewers (227,907) than any other prime-time program while also winning its hour in the 18-to-49 realm.
Also of note: CBS11’s syndicated 6:30 p.m. Wheel of Fortune keeps on keeping on. For the entire day and night, it pulled in more total viewers (292,006) than anything else and also pounded the three competing entertainment rag mags among 18-to-49-year-olds with more viewers in that age range than any Thursday show except Grey’s Anatomy. WFAA-TV coughed up Wheel in 2005 after determining it was becoming too old-skewing to attract any “premium” rates from most advertisers. That still qualifies as possibly the most ill-advised local programming decision in the D-FW market’s history.
And now for Thursday’s local news derby results.
TEGNA8 (a k a WFAA) won in total viewers at 10 p.m. and tied Fox for the lead with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 continued its 6 a.m. domination with twin wins. CBS11 otherwise had its best day in recent memory, winning at 6 p.m. in total viewers and 5 p.m. in the 25-to-54 demographic while sharing the top spot at 6 p.m. among 25-to-54-year-olds with Fox4. NBC5 drew the most total viewers at 5 p.m.
Email comments or questions to: unclebarky@verizon.net