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Local Nielsen ratings snapshot (Thurs., Sept. 12) -- Tech-TCU on top

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Texas Tech’s home win over TCU made ESPN Thursday night’s overall ratings winner while CBS’ BB brigade -- Big Bang and Big Brother -- paced the Big Four broadcast networks.

Tech-TCU averaged 296,021 D-FW viewers in winning every hour of prime-time. The game also ranked No. 1 among advertiser-prized 18-to-49-year-olds.

Football likewise scored on the NFL Network, where its opening Thursday night matchup of the Patriots and Jets drew 199,642 total viewers.

In the broadcast network firmament, CBS ran first from 7 to 9 p.m. with a Big Bang Theory repeat (234,063 viewers), a fall season preview special (172,105) and Big Brother (220,294).

Fox’s second edition of The X Factor ran second in those hours and also trailed the front-running BBs among 18-to-49-year-olds while managing to edge CBS’ fall preview special to rank No. 1 from 7:30 to 8 p.m. The Simon Cowell aura and era may well be on fumes, with rival networks yet to fire their heavy artillery when the new fall season begins in earnest on Monday, Sept. 23rd.

Fox4’s 9 p.m. local newscast won that hour in both ratings measurements against CBS’ Elementary rerun, NBC’s Hollywood Game Night and ABC’s Rookie Blue.

In Thursday’s local news derby results WFAA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 ran the table at 6 a.m. and added 5 and 6 p.m. golds in the 25-to-54 demographic. The 5 and 6 p.m. total viewers victors respectively were NBC5 and WFAA8.


The locally produced Live Love Laugh Today, hosted by Linda Cooper and Susie McAuley, will premiere Sunday, Sept. 15th at 11 a.m. on WFAA8.

Its focus is on “informative and entertaining topics of interest to women,” including segments on travel, health and cooking.

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