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Local Nielsen ratings snapshot (Thurs., Oct. 24) -- Game 2 of Series swings a bigger bat

@unclebarkycom on Twitter
A much closer Game 2 of the World Series put Fox on the winning side of the ratings scorecard for most of Thursday night.

CBS opened with a bang -- The Big Bang Theory -- and routed the first half-hour of Cardinals-Red Sox by a score of 433,179 D-FW viewers to 163,330. But the Series then took over, with CBS’ The Millers plunging to 198,836 viewers while Game 2 perked up to 223,691.

The 4-2 win by St. Louis ended at 10:15 p.m. and averaged 248,546 viewers overall. That’s a bit of an uptick from the 234,343 viewers for Boston’s Game 1 rout of the Cardinals. But on Wednesday night, the Series was outdrawn by CBS’ entire prime-time lineup. Game 2 lost only to Big Bang, which also was the only competing program to beat the Series among advertiser-prized 18-to-49-year-olds.

ABC’s new Once Upon a Time in Wonderland had the smallest audience from 7 to 8 p.m. among the Big Four broadcast networks, drawing 120,722 total viewers. NBC then sank to the bottom from 8 to 10 p.m. with Sean Saves the World (99,481 viewers), The Michael J. Fox Show (78,114) and Parenthood (134,925).

In Thursday’s local news derby results, WFAA8 and CBS11 tied for first place at 10 p.m. in total viewers while WFAA8 won outright among 25-to-54-year-olds, the main advertiser target audience for news programming. It was a downsized three-way race, with Fox4’s late nighter delayed to 10:30 p.m. by the World Series and Fox’s post-game show.

Fox4 ran the table at 6 a.m. The 6 p.m. golds went to CBS11 in total viewers and WFAA8 in the 25-to-54 demographic. Fox4, WFAA8 and CBS11 tied for the most total viewers at 5 p.m. Fox4 and WFAA8 shared the lead at that hour among 25-to-54-year-olds.

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