Local Nielsen ratings snapshot (Tues., Oct. 1) -- S.H.I.E.L.D. slides, CBS/NBC shine
10/02/13 09:42 AM
By ED BARK
@unclebarkycom on Twitter
ABC’s all-new Tuesday night lineup, led by Marvel’s Agents of S.H.I.E.L.D., took a big hit opposite established hits on CBS and NBC.
S.H.I.E.L.D. sustained the biggest dent, with its second episode drawing just 149,127 D-FW viewers in the 7 p.m. hour to finish far behind CBS’ NCIS (518,395) and the first hour of NBC’s The Voice (291,153). That’s sharply down from the 261,600 viewers for last week’s S.H.I.E.L.D. premiere. And the falloff would have been worse without Nielsen ratings inflation that went into effect on Saturday and upped the value of each D-FW rating point from 68,842 to 71,013 viewers.
Fox’s third episode of Andy Samberg’s Brooklyn Nine-Nine also hit a ratings gulch at 7:30 p.m., luring only 63,912 viewers.The network’s preceding Dads had 92,317 viewers.
NBC’s second hour of The Voice won at 8 p.m. with 397,673 viewers while CBS’ NCIS: Los Angeles ran a solid second with 347,964. ABC’s freshman comedy combo of The Goldbergs and Trophy wife respectively drew 99,443 and 85,216 viewers while Fox ran out of the money with New Girl (85,216) and The Mindy Project (63,912).
CBS took the 9 p.m. gold with Person of Interest (298,255 viewers), followed by NBC’s Chicago Fire 198,836), Fox4’s local news (191,735) and ABC’s new Lucky 7 (85,216). Although running fourth, Lucky 7 basically held its audience from Week 1 while the other three ABC newbies all took bigger falls. And Fox4’s news at least merits a purple heart for pole-vaulting to an audience that was three times larger than its Fox network lead-in.
In Tuesday’s Nielsens among advertiser-prized 18-to-49-year-olds, NCIS tied the first hour of The Voice for first place from 7 to 8 p.m. before the Peacock swept the 8 to 10 p.m. results.
Over on TBS, the Pittsburgh Pirates’ post-season Wild Card “play-in” win over the Cincinnati Reds was a ratings bunt with 49,709 total viewers.
Here are Tuesday’s local news derby results:
CBS11 had the most total viewers at 10 p.m. but Fox4 prevailed with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched another pair of 6 a.m. wins and also swept the 5 p.m. Nielsens.
The 6 p.m. firsts went to CBS11 in total viewers and WFAA8 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
ABC’s all-new Tuesday night lineup, led by Marvel’s Agents of S.H.I.E.L.D., took a big hit opposite established hits on CBS and NBC.
S.H.I.E.L.D. sustained the biggest dent, with its second episode drawing just 149,127 D-FW viewers in the 7 p.m. hour to finish far behind CBS’ NCIS (518,395) and the first hour of NBC’s The Voice (291,153). That’s sharply down from the 261,600 viewers for last week’s S.H.I.E.L.D. premiere. And the falloff would have been worse without Nielsen ratings inflation that went into effect on Saturday and upped the value of each D-FW rating point from 68,842 to 71,013 viewers.
Fox’s third episode of Andy Samberg’s Brooklyn Nine-Nine also hit a ratings gulch at 7:30 p.m., luring only 63,912 viewers.The network’s preceding Dads had 92,317 viewers.
NBC’s second hour of The Voice won at 8 p.m. with 397,673 viewers while CBS’ NCIS: Los Angeles ran a solid second with 347,964. ABC’s freshman comedy combo of The Goldbergs and Trophy wife respectively drew 99,443 and 85,216 viewers while Fox ran out of the money with New Girl (85,216) and The Mindy Project (63,912).
CBS took the 9 p.m. gold with Person of Interest (298,255 viewers), followed by NBC’s Chicago Fire 198,836), Fox4’s local news (191,735) and ABC’s new Lucky 7 (85,216). Although running fourth, Lucky 7 basically held its audience from Week 1 while the other three ABC newbies all took bigger falls. And Fox4’s news at least merits a purple heart for pole-vaulting to an audience that was three times larger than its Fox network lead-in.
In Tuesday’s Nielsens among advertiser-prized 18-to-49-year-olds, NCIS tied the first hour of The Voice for first place from 7 to 8 p.m. before the Peacock swept the 8 to 10 p.m. results.
Over on TBS, the Pittsburgh Pirates’ post-season Wild Card “play-in” win over the Cincinnati Reds was a ratings bunt with 49,709 total viewers.
Here are Tuesday’s local news derby results:
CBS11 had the most total viewers at 10 p.m. but Fox4 prevailed with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched another pair of 6 a.m. wins and also swept the 5 p.m. Nielsens.
The 6 p.m. firsts went to CBS11 in total viewers and WFAA8 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net