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Local Nielsen ratings snapshot (Mon., Oct. 27) -- deflating Cowboys thriller is also another 1.5 million-plus bestseller

@unclebarkycom on Twitter
The ratings meters keep clicking for the Dallas Cowboys, whose stunning 20-17 overtime loss to the Washington Redskins is the fourth of eight games this season to soar past the 1.5 million mark in D-FW viewers.

Running from 7:30 to 10:42 p.m. under the Monday Night Football banner, the broadcast station simulcast on Gannett8 averaged 1,004,256 million viewers while ESPN drew an additional 571,868. The grand total of 1,576,124 viewers replicated Fox’s Sunday, Oct. 19th total for the Cowboys home win over the New York Giants.

This season’s D-FW record-setter is still the Cowboys’ upset of Seattle, which averaged 1,604,020 viewers on Fox. Dallas’ rout of the New Orleans Saints on NBC’s Sunday Night Football remains in the runner-up slot with 1,583,093 viewers.

Just three of last season’s 16 games hit the 1.5 million-plus mark while another three drew fewer than 1 million total viewers.

Among advertiser-prized 18-to-49-year-olds, Monday’s Cowboys-Redskins game drew 425,763 viewers on Gannett8 and 309,072 on ESPN.

Rival networks sent potent programming to battle the Cowboys while Gannett8 sent ABC’s Dancing with the Stars and Castle into wee morning hours for a DVR workout.

NBC’s two-hour edition of The Voice fared the best overall with 265,012 total viewers from 7 to 9 p.m. CBS’ highest scorer was an 8 p.m. episode of Scorpion (223,168 viewers) while Fox scored highest with a 7 p.m. hour of Gotham (118,558 viewers). The first half-hours of The Voice and Gotham had the good fortune to air opposite pre-game blab rather than the game itself.

For the record, the 6:30 to 7 p.m. portion of sports anchor Dale Hansen’s homegrown Gannett8 warmup show drew 251,064 total viewers and 88,306 in the 18-to-49 demographic. During that half-hour, the ESPN network’s buildup had respective totals of 139,480 and 56,768 viewers.

Here are Monday’s local news derby results.

NBC5 had the most total viewers in a downsized three-way 10 p.m. race while Fox4 was tops with 25-to-54-year-olds (main advertiser target audience for news programming. Ratings were greatly deflated by the competing Cowboys game, allowing NBC5 to run first in total viewers with just 111,584.

Fox4 again swept the 6 a.m. competitions and also took both golds at 6 p.m. NBC5 notched a doubleheader win at 5 p.m. Gannett8’s 5 and 6 p.m. newscasts, saturated with cheerleading Cowboys pre-game coverage, ran second across the board.

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