Local Nielsen ratings snapshot (Tues., April 15) -- CBS/NBC divide spoils
04/16/14 10:03 AM
By ED BARK
@unclebarkycom on Twitter
CBS and NBC powered up Tuesday night while their rivals went begging.
In D-FW’s total viewer Nielsens, CBS again reigned supreme with new hours of NCIS (475,787 viewers), NCIS: Los Angeles (319,559) and Person of Interest (269,849).
But among advertiser-coveted 18-to-49-year-olds, NBC ruled from start to finish with The Voice (149,808 viewers), About a Boy (91,188), Growing Up Fisher (94,444) and Chicago Fire (55,364).
The night’s biggest bomb, ABC’s return of Wife Swap, ran last among the Big Four broadcast networks in the 9 p.m. hour. It drew just 63,912 total viewers, with 26,054 in the 18-to-49 motherlode. Both of those totals were exceeded by the 90-minute, 9 p.m. premiere of FX’s Fargo, which had respective hauls of 71,013 and 35,824 viewers. Those aren’t spectacular numbers by any means, but FX generally gets a sizable spike from subsequent DVR viewership.
On Fox Sports Southwest, the Texas Rangers’ quick and efficient 5-0 win over Seattle averaged 134,925 total viewers. Wednesday night’s Rangers game will be relocated to Fox Sports Southwest Plus to accommodate the Dallas Stars’ opening round Stanley Cup playoff game on FSS against the Anaheim Ducks. The Dallas Mavericks, also in the post-season, will play their final regular season game -- Wednesday night against the Memphis Grizzlies -- on TXA21 and ESPN.
Here are Tuesday’s local news derby results:
WFAA8 bucked an anemic lead-in from Wife Swap to win in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 5 p.m., where it’s gradually become the station to beat at that hour when the May ratings “sweeps” fire up on Thursday, April 24th. But Fox4 also remains formidable at 5 p.m.
The 6 p.m. firsts went to CBS11 in total viewers and NBC5 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
CBS and NBC powered up Tuesday night while their rivals went begging.
In D-FW’s total viewer Nielsens, CBS again reigned supreme with new hours of NCIS (475,787 viewers), NCIS: Los Angeles (319,559) and Person of Interest (269,849).
But among advertiser-coveted 18-to-49-year-olds, NBC ruled from start to finish with The Voice (149,808 viewers), About a Boy (91,188), Growing Up Fisher (94,444) and Chicago Fire (55,364).
The night’s biggest bomb, ABC’s return of Wife Swap, ran last among the Big Four broadcast networks in the 9 p.m. hour. It drew just 63,912 total viewers, with 26,054 in the 18-to-49 motherlode. Both of those totals were exceeded by the 90-minute, 9 p.m. premiere of FX’s Fargo, which had respective hauls of 71,013 and 35,824 viewers. Those aren’t spectacular numbers by any means, but FX generally gets a sizable spike from subsequent DVR viewership.
On Fox Sports Southwest, the Texas Rangers’ quick and efficient 5-0 win over Seattle averaged 134,925 total viewers. Wednesday night’s Rangers game will be relocated to Fox Sports Southwest Plus to accommodate the Dallas Stars’ opening round Stanley Cup playoff game on FSS against the Anaheim Ducks. The Dallas Mavericks, also in the post-season, will play their final regular season game -- Wednesday night against the Memphis Grizzlies -- on TXA21 and ESPN.
Here are Tuesday’s local news derby results:
WFAA8 bucked an anemic lead-in from Wife Swap to win in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 5 p.m., where it’s gradually become the station to beat at that hour when the May ratings “sweeps” fire up on Thursday, April 24th. But Fox4 also remains formidable at 5 p.m.
The 6 p.m. firsts went to CBS11 in total viewers and NBC5 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net