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Local Nielsen ratings snapshot (Mon., Sept. 15)

In bad times and worse, at the least the Cowboys' stock keeps rising.

Monday night's insanely entertaining 41-37 win over Philadelphia likewise went off the local ratings charts with a joint appearance on both ESPN and TXA21, which had the local broadcast simulcast rights.

Kicking off at 7:40 p.m. and ending at 10:55, the final home opener at old, reasonably affordable Texas Stadium drew 484,684 D-FW homes on ESPN and 445,715 homes for the TXA21 telecast. Ding, ding, ding, ding, ding, that's a grand total of 930,399 homes.

Last year, just one regular season game -- the heavyweight Nov. 29 Texas Stadium matchup between Dallas and Green Bay -- had a bigger TV audience locally. It also was the only game to top the million home mark, with 1,088,901 of 'em on a combination of MY27 and the NFL Network.

That record is made to be broken this Sunday night, when the Cowboys invade Uncle Barky's Badger State homeland and Lambeau Field to play the likewise unbeaten Pack on NBC's prime-time showcase. Pity the poor Emmy awards. They'll be directly in this line of fire.

Meanwhile, your friendly content provider of course must root for the team that twice broke Dallas' heart while he was a formative, Vince Lombardi acolyte in snowshoes. Gotta stick with the state that Dairy-ized ya, right, Bob Sturm?

In other Monday developments, everything else got slaughtered by Cowboys-Eagles, including the four local 10 p.m. newscasts fed into its wood chipper.

WFAA8 "led" in total homes with a puny 92,553, followed by NBC5 (85,246), CBS11 (63,326) and Fox4 (41,405). WFAA8 alone averaged 226,511 homes during its victorious march through the last ratings "sweeps" period in May.

WFAA8 also topped the 10 p.m. Nielsens among 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 won the 6 a.m. wars in total homes, with NBC5 taking the top spot in the 25-to-54 demo. The 7 to 9 a.m. portion of Fox4's Good Day then rolled over the three network morning shows in both ratings measurements.

WFAA8 ran the table at 6 p.m.; NBC5 had a 5 p.m. win in total homes while tying for first with Fox4 among 25-to-54-year-olds.