Local Nielsen ratings snapshot (Thurs.-Sun., April 4-7) -- Texas two-step in NCAA tourney
04/08/19 11:36 AM
By ED BARK
@unclebarkycom on Twitter
The Baylor women upheld their end with a scintillating one-point win over Notre Dame to win the NCAA championship Sunday night.
And Texas Tech stepped into the men’s title game Saturday night by suffocating Michigan State’s potent offense with a 10-point win. This sets up an unprecedented state of Texas combo if the Red Raiders prevail over Virginia Monday. Add Texas’ earlier NIT title as gravy. Now let’s look at the D-FW numbers.
Playing on ESPN from 5:16 to 7:15 p.m., Baylor’s down-to-the-wire 82-81 win came after star forward Lauren Cox exited the game with a serious knee injury late in the 3rd quarter. Notre Dame then mounted a big comeback in a game that was as good and as tense a college hoops final as any in recent memory. The game averaged 161,674 viewers, with 36,230 within the advertiser-prized 18-to-49-year-old age range.
Baylor-ND, which deserved a far bigger audience than that, couldn’t touch CBS’ 7 to 10 p.m. telecast of country music’s ACM awards. It easily led all Sunday programming with 302,260 total viewers and 72,460 in the 18-to-49 realm.
On Saturday night, Tech’s 61-51 throttling of MSU (7:59 to 10:08 p.m. on CBS), made a much bigger splash with 506,110 total viewers and 166,056 of the 18-to-49 persuasion.
The warmup act, Virginia’s highly controversial one-point win over Auburn, fired up at 5:10 p.m. and ended at 7:12 p.m. with a chorus of prolonged boos. CBS’ telecast averaged 288,201 total viewers, with 93,595 in the 18-to-49 motherlode.
Friday’s prime-time parade was paced by CBS’ Blue Bloods in total viewers (253,055) and Fox4’s competing 9 p.m. local newscast among 18-to-49ers (36,230).
Thursday’s prime-time leaders were CBS’ Young Sheldon in total viewers (267,113) and ABC’s Grey’s Anatomy with 18-to-49-year-olds (60,384).
Here are the Thursday and Friday local news derby results.
Thursday -- CBS11 was tops in total viewers at 10 p.m. while Fox4 and WFAA8 shared the lead among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and also won at 5 and 6 p.m. with 25-to-54-year-olds. NBC5 scored with the most total viewers at both 5 and 6 p.m.
Friday -- CBS11 again led in total viewers at 10 p.m., but WFAA8 drew the most 25-to-54-year-olds.
Fox4 ran the table at both 6 a.m. and 6 p.m. The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Baylor women upheld their end with a scintillating one-point win over Notre Dame to win the NCAA championship Sunday night.
And Texas Tech stepped into the men’s title game Saturday night by suffocating Michigan State’s potent offense with a 10-point win. This sets up an unprecedented state of Texas combo if the Red Raiders prevail over Virginia Monday. Add Texas’ earlier NIT title as gravy. Now let’s look at the D-FW numbers.
Playing on ESPN from 5:16 to 7:15 p.m., Baylor’s down-to-the-wire 82-81 win came after star forward Lauren Cox exited the game with a serious knee injury late in the 3rd quarter. Notre Dame then mounted a big comeback in a game that was as good and as tense a college hoops final as any in recent memory. The game averaged 161,674 viewers, with 36,230 within the advertiser-prized 18-to-49-year-old age range.
Baylor-ND, which deserved a far bigger audience than that, couldn’t touch CBS’ 7 to 10 p.m. telecast of country music’s ACM awards. It easily led all Sunday programming with 302,260 total viewers and 72,460 in the 18-to-49 realm.
On Saturday night, Tech’s 61-51 throttling of MSU (7:59 to 10:08 p.m. on CBS), made a much bigger splash with 506,110 total viewers and 166,056 of the 18-to-49 persuasion.
The warmup act, Virginia’s highly controversial one-point win over Auburn, fired up at 5:10 p.m. and ended at 7:12 p.m. with a chorus of prolonged boos. CBS’ telecast averaged 288,201 total viewers, with 93,595 in the 18-to-49 motherlode.
Friday’s prime-time parade was paced by CBS’ Blue Bloods in total viewers (253,055) and Fox4’s competing 9 p.m. local newscast among 18-to-49ers (36,230).
Thursday’s prime-time leaders were CBS’ Young Sheldon in total viewers (267,113) and ABC’s Grey’s Anatomy with 18-to-49-year-olds (60,384).
Here are the Thursday and Friday local news derby results.
Thursday -- CBS11 was tops in total viewers at 10 p.m. while Fox4 and WFAA8 shared the lead among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and also won at 5 and 6 p.m. with 25-to-54-year-olds. NBC5 scored with the most total viewers at both 5 and 6 p.m.
Friday -- CBS11 again led in total viewers at 10 p.m., but WFAA8 drew the most 25-to-54-year-olds.
Fox4 ran the table at both 6 a.m. and 6 p.m. The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net