Local Nielsen ratings snapshot (Wed.-Thurs., Dec. 12-13) -- NBC punched out
12/14/12 11:16 AM
By ED BARK
@unclebarkycom
Nights without the NFL or The Voice are tough sledding for NBC.
In D-FWs total viewer Nielsens, the Peacock's Wednesday and Thursday prime-time offerings ran fourth across the board among the Big Four broadcast networks. And among advertiser-prized 18-to-49-year-olds, only NBC's 7 to 8 p.m. Thursday night showings of Up All Night climbed as high as third. They beat ABC's officially canceled Last Resort, which is playing out the string.
CBS won the first two hours in total viewers Thursday with its lineup of The Big Bang Theory, Two and a Half Men and Person of Interest. But ABC's growingly popular Scandal edged CBS' Elementary to win at 9 p.m.
Thursday's 18-to-49 toppers sequentially were CBS' two comedies and ABC's serial drama combo of Grey's Anatomy/Scandal.
CBS swept Wednesday's total viewer competitions with Survivor: Philippines, Criminal Minds and CSI: Crime Scene Investigation. Survivor also won among 18-to-49-year-olds before Fox/Fox4 ran first from 8 to 10 p.m. with the second half of The X Factor and the nightly 9 p.m. local newscast.
Barbara Walters' annual 10 Most Fassssssssssssssssssssssscinating People special wasn't of all that much fascination. It trailed Criminal Minds and X Factor in total viewers from 8:30 to 9 p.m. Wednesday before moving up to second place in the 9 p.m. hour behind CSI.
Babs replicated those finishes in the 18-to-49-year-old demographic, but ran behind Fox4's local news at 9 p.m. instead of CSI, which dropped to third. For the record, she put the disgraced David Petraeus at the top of this year's list.
Here are the local news derby results:
Wednesday -- Fox4 had a big day, winning at 6 a.m. and 5, 6 and 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
The station also ran first in total viewers at 5 p.m. and tied WFAA8 for the top spot in that measurement at 6 a.m. The other total viewer wins went to CBS11 at 6 p.m. and WFAA8 at 10 p.m.
Thursday -- WFAA8 ran the table at 10 p.m. while Fox4 did likewise at 6 a.m. and 5 p.m.
NBC5, WFAA8 and CBS11 tied for first in total viewers at 6 p.m., with Fox4 alone on top among 25-to-54-year-olds.
unclebarky@verizon.net
@unclebarkycom
Nights without the NFL or The Voice are tough sledding for NBC.
In D-FWs total viewer Nielsens, the Peacock's Wednesday and Thursday prime-time offerings ran fourth across the board among the Big Four broadcast networks. And among advertiser-prized 18-to-49-year-olds, only NBC's 7 to 8 p.m. Thursday night showings of Up All Night climbed as high as third. They beat ABC's officially canceled Last Resort, which is playing out the string.
CBS won the first two hours in total viewers Thursday with its lineup of The Big Bang Theory, Two and a Half Men and Person of Interest. But ABC's growingly popular Scandal edged CBS' Elementary to win at 9 p.m.
Thursday's 18-to-49 toppers sequentially were CBS' two comedies and ABC's serial drama combo of Grey's Anatomy/Scandal.
CBS swept Wednesday's total viewer competitions with Survivor: Philippines, Criminal Minds and CSI: Crime Scene Investigation. Survivor also won among 18-to-49-year-olds before Fox/Fox4 ran first from 8 to 10 p.m. with the second half of The X Factor and the nightly 9 p.m. local newscast.
Barbara Walters' annual 10 Most Fassssssssssssssssssssssscinating People special wasn't of all that much fascination. It trailed Criminal Minds and X Factor in total viewers from 8:30 to 9 p.m. Wednesday before moving up to second place in the 9 p.m. hour behind CSI.
Babs replicated those finishes in the 18-to-49-year-old demographic, but ran behind Fox4's local news at 9 p.m. instead of CSI, which dropped to third. For the record, she put the disgraced David Petraeus at the top of this year's list.
Here are the local news derby results:
Wednesday -- Fox4 had a big day, winning at 6 a.m. and 5, 6 and 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
The station also ran first in total viewers at 5 p.m. and tied WFAA8 for the top spot in that measurement at 6 a.m. The other total viewer wins went to CBS11 at 6 p.m. and WFAA8 at 10 p.m.
Thursday -- WFAA8 ran the table at 10 p.m. while Fox4 did likewise at 6 a.m. and 5 p.m.
NBC5, WFAA8 and CBS11 tied for first in total viewers at 6 p.m., with Fox4 alone on top among 25-to-54-year-olds.
unclebarky@verizon.net