Local Nielsen ratings snapshot (Thurs., Aug. 2) -- Olympics. Rangers. Period.
08/03/12 09:58 AM
By ED BARK
@unclebarkycom
The Texas Rangers made their best showing to date opposite the Olympics while still averaging less than one-third the crowd for the Summer Games.
The Rangers' 15-9 home win over the Angels in the climax of a four-game series averaged a nice-sized 264,190 D-FW viewers on Fox Sports Southwest. The game stretched to 11:10 p.m., with a peak audience of 331,930 between 10:30 and 10:45 p.m.
NBC's Thursday night Olympics package topped out at 1,056,760 viewers between 10:15 and 10:30 p.m. enroute to averaging 826,440 viewers for the entire four hours.
Among advertiser-prized 18-to-49-year-olds, the Olympics averaged 336,242 viewers while the Rangers had 92,867.
The next closest prime-time attraction, CBS' 8 p.m. episode of Big Brother 14, drew 142,256 total viewers, with 80,058 of them hitting the 18-to-49 sweet spot.
Fox's 8 p.m. Glee repeat barely registered with 6,774 viewers, 3,202 of them in the 18-to-49 age range. CW33's 9 p.m. local newscast drew identical "crowds" in both ratings measurements on a night when rival broadcast networks for the most part might have fared better with a prickly heat telethon.
In Thursday's local news derby results, WFAA8 won a downsized three-way 10 p.m. faceoff in the total viewer Nielsens; Fox4 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 ran the table at 6 a.m. and 5 p.m. while adding a 6 p.m. win in total viewers. The Peacock and WFAA8 tied for the top spot at 6 p.m. in the 25-to-54 demographic.
@unclebarkycom
The Texas Rangers made their best showing to date opposite the Olympics while still averaging less than one-third the crowd for the Summer Games.
The Rangers' 15-9 home win over the Angels in the climax of a four-game series averaged a nice-sized 264,190 D-FW viewers on Fox Sports Southwest. The game stretched to 11:10 p.m., with a peak audience of 331,930 between 10:30 and 10:45 p.m.
NBC's Thursday night Olympics package topped out at 1,056,760 viewers between 10:15 and 10:30 p.m. enroute to averaging 826,440 viewers for the entire four hours.
Among advertiser-prized 18-to-49-year-olds, the Olympics averaged 336,242 viewers while the Rangers had 92,867.
The next closest prime-time attraction, CBS' 8 p.m. episode of Big Brother 14, drew 142,256 total viewers, with 80,058 of them hitting the 18-to-49 sweet spot.
Fox's 8 p.m. Glee repeat barely registered with 6,774 viewers, 3,202 of them in the 18-to-49 age range. CW33's 9 p.m. local newscast drew identical "crowds" in both ratings measurements on a night when rival broadcast networks for the most part might have fared better with a prickly heat telethon.
In Thursday's local news derby results, WFAA8 won a downsized three-way 10 p.m. faceoff in the total viewer Nielsens; Fox4 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 ran the table at 6 a.m. and 5 p.m. while adding a 6 p.m. win in total viewers. The Peacock and WFAA8 tied for the top spot at 6 p.m. in the 25-to-54 demographic.