Local Nielsen ratings snapshot (Wed.-Thurs., Sept. 26-27) -- Murphy Brown-out
09/28/18 12:01 PM
By ED BARK
@unclebarkycom on Twitter
CBS’ politically charged Murphy Brown reboot limped into view Thursday night, particularly among advertiser-coveted 18-to-49-year-olds.
Airing at 8:30 p.m. opposite Fox’s first Thursday Night Football game, Murphy drew 170,930 total D-FW viewers, but just 15,603 in the key 18-to-49 demographic. It was the night’s least-watched attraction among 18-o-49-year-olds in the Big Four broadcast network universe.
Fox’s Los Angeles Rams-Minnesota Vikings shootout led all prime-time programming in both total viewers (327,617) and with 18-to-49ers (131,065). The NFL Network’s simulcast averaged about one-quarter of those audiences.
Thursday’s daytime hours were dominated by live coverage of the she said/he said Senate judiciary committee hearing on allegations that Supreme Court nominee Brett Kavanaugh had sexually assaulted Christine Blasey Ford while both were in high school. Fox News Channel easily drew the largest viewership among the cable news and broadcast networks bringing the hearing home. FNC’s audience peaked at 227,907 total viewers for portions of Kavanaugh’s afternoon rebuttal.
In Wednesday’s prime-time Nielsens, ABC’s premieres of two new series -- Single Parents and A Million Little Things -- had rough starts in the 8:30 to 10 p.m. slot.
Single Parents had 121,076 total viewers before Million Little Things dipped a bit to 106,832. Both landed in last place during those 90 minutes among the Big Four broadcast networks.
Fox/Fox4 and NBC otherwise battled it out. Fox’s season premiere of Empire won the 7 p.m. hour, with 213,663 total viewers while NBC’s Chicago Med ran a close second (206,541).
NBC’s Chicago PD then thumped Fox’s Star at 8 p.m. with a night’s best of 235,029 viewers before Fox4’s 9 p.m. local newscast and NBC’s Chicago PD tied for the top spot with 213,663 viewers apiece.
Among 18-to-49-year-olds, the golds went to Empire, the final half-hour of CBS’ 90-minute Survivor and an expanded season finale of CBS’ Big Brother.
Single Parents and Million Little Things both ran third in their time slots among 18-to-49ers. NBC’s Chicago trilogy skewed old throughout the night with fourth place finishes across the board in the 18-to-49 realm.
Here are the Wednesday and Thursday local news derby results.
Wednesday -- NBC5 drew the most total viewers at 10 p.m. while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again notched twin wins at 6 a.m. and the Peacock did likewise at 5 p.m. NBC5 also had the most total viewers at 6 p.m. and shared the 25-to-54-year-old lead with TEGNA8.
Thursday -- NBC5 swept the 10 p.m. competitions and Fox4 did likewise at 6 a.m. The 5 p.m. and 6 p.m. newscasts for the most part were superseded by the Kavanaugh/Blasey Ford hearings.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
CBS’ politically charged Murphy Brown reboot limped into view Thursday night, particularly among advertiser-coveted 18-to-49-year-olds.
Airing at 8:30 p.m. opposite Fox’s first Thursday Night Football game, Murphy drew 170,930 total D-FW viewers, but just 15,603 in the key 18-to-49 demographic. It was the night’s least-watched attraction among 18-o-49-year-olds in the Big Four broadcast network universe.
Fox’s Los Angeles Rams-Minnesota Vikings shootout led all prime-time programming in both total viewers (327,617) and with 18-to-49ers (131,065). The NFL Network’s simulcast averaged about one-quarter of those audiences.
Thursday’s daytime hours were dominated by live coverage of the she said/he said Senate judiciary committee hearing on allegations that Supreme Court nominee Brett Kavanaugh had sexually assaulted Christine Blasey Ford while both were in high school. Fox News Channel easily drew the largest viewership among the cable news and broadcast networks bringing the hearing home. FNC’s audience peaked at 227,907 total viewers for portions of Kavanaugh’s afternoon rebuttal.
In Wednesday’s prime-time Nielsens, ABC’s premieres of two new series -- Single Parents and A Million Little Things -- had rough starts in the 8:30 to 10 p.m. slot.
Single Parents had 121,076 total viewers before Million Little Things dipped a bit to 106,832. Both landed in last place during those 90 minutes among the Big Four broadcast networks.
Fox/Fox4 and NBC otherwise battled it out. Fox’s season premiere of Empire won the 7 p.m. hour, with 213,663 total viewers while NBC’s Chicago Med ran a close second (206,541).
NBC’s Chicago PD then thumped Fox’s Star at 8 p.m. with a night’s best of 235,029 viewers before Fox4’s 9 p.m. local newscast and NBC’s Chicago PD tied for the top spot with 213,663 viewers apiece.
Among 18-to-49-year-olds, the golds went to Empire, the final half-hour of CBS’ 90-minute Survivor and an expanded season finale of CBS’ Big Brother.
Single Parents and Million Little Things both ran third in their time slots among 18-to-49ers. NBC’s Chicago trilogy skewed old throughout the night with fourth place finishes across the board in the 18-to-49 realm.
Here are the Wednesday and Thursday local news derby results.
Wednesday -- NBC5 drew the most total viewers at 10 p.m. while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again notched twin wins at 6 a.m. and the Peacock did likewise at 5 p.m. NBC5 also had the most total viewers at 6 p.m. and shared the 25-to-54-year-old lead with TEGNA8.
Thursday -- NBC5 swept the 10 p.m. competitions and Fox4 did likewise at 6 a.m. The 5 p.m. and 6 p.m. newscasts for the most part were superseded by the Kavanaugh/Blasey Ford hearings.
Email comments or questions to: unclebarky@verizon.net