Local Nielsen ratings snapshot (Fri.-Sun., April 15-17) -- puck drops for Stars vs. Mavs in post-season
04/18/16 12:50 PM
By ED BARK
@unclebarkycom on Twitter
The Dallas Mavericks got demolished by the Oklahoma City Thunder in Game 1 of their post-season series while the Dallas Stars took a 2-0 lead over the Minnesota Wild with a 2-1 win in Game 2 of their first-round Stanley Cup playoff series.
Both match ups were on Saturday night, with the Mavericks getting a late start -- but on two networks -- while the Stars faced off at 7 p.m. on Fox Sports Southwest alone.
Stars-Wild averaged 99,154 D-FW viewers, topping their Game 1 total of 84,989. Among advertiser-prized 18-to-49-year-olds, hockey weighed in with 53,987 viewers to equal Game 1’s total in this key demographic.
The start of the Mavericks-Thunder game was pushed a bit past 8:45 p.m. by the down-to-the-wire Atlanta Hawks-Boston Celtics matchup on ESPN. So ESPN joined Mavs-Thunder in progress, but with only about two-and-a-half minutes expired in the first quarter.
TXA21’s home-grown, “homer”-infused telecast averaged 113,318 total viewers, with the audience steadily diminishing in the second half. ESPN ended up averaging 106,236 viewers after a slow start but had stronger second half numbers than TXA21’s. In the 18-to-49-year-old demographic, TXA21 had 57,163 viewers while ESPN drew 50,811 and again beat TXA21 down the stretch.
Caveat: TXA21 play-by-play announcer Mark Followill has tangled with your friendly content provider in the past over whether TXA21’s telecasts of first-round Mavs playoff games are reflected in up-to-date TV listings. He argues that a significant number of viewers go to the national cable-cast out of ignorance that TXA21 is offering a local alternative. Whatever the case, TXA21 overall edged ESPN in both major ratings measurements for Saturday’s Game 1.
Sunday’s prime-time Nielsens again were paced by NBC’s 7 p.m. episode of Little Big Shots, which had 339,955 total viewers and 79,393 in the 18-to-49 motherlode.
In Friday’s numbers, CBS’ 9 p.m. episode of Blue Bloods as usual led all comers with 240,802 total viewers. But Fox4’s 9 p.m. local newscast and NBC’s competing Dateline were the top draws among 18-to-49-year-olds with 47,636 viewers apiece.
Here are Friday’s local news derby results.
CBS11 pulled in the most total viewers at 10 p.m. while Fox4 led among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 drew the most total viewers at 6 a.m. but had its multi-month winning streak snapped by NBC5 in the 25-to-54-year-old demographic. The gap between the front-running Peacock and the now again dormant CBS11 was eye-popping among 25-to-54-year-olds. NBC5 had 62,502 viewers in this important demographic compared to CBS11’s 5,953.
NBC5 capped off its big day with a sweep of both the 5 and 6 p.m. competitions. The station’s 4 p.m. local newscast also remained strong, decisively beating competing news hours on TEGNA8 and CBS11 in both ratings measurements while also knocking off Fox4’s double dose of Judge Judy.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Mavericks got demolished by the Oklahoma City Thunder in Game 1 of their post-season series while the Dallas Stars took a 2-0 lead over the Minnesota Wild with a 2-1 win in Game 2 of their first-round Stanley Cup playoff series.
Both match ups were on Saturday night, with the Mavericks getting a late start -- but on two networks -- while the Stars faced off at 7 p.m. on Fox Sports Southwest alone.
Stars-Wild averaged 99,154 D-FW viewers, topping their Game 1 total of 84,989. Among advertiser-prized 18-to-49-year-olds, hockey weighed in with 53,987 viewers to equal Game 1’s total in this key demographic.
The start of the Mavericks-Thunder game was pushed a bit past 8:45 p.m. by the down-to-the-wire Atlanta Hawks-Boston Celtics matchup on ESPN. So ESPN joined Mavs-Thunder in progress, but with only about two-and-a-half minutes expired in the first quarter.
TXA21’s home-grown, “homer”-infused telecast averaged 113,318 total viewers, with the audience steadily diminishing in the second half. ESPN ended up averaging 106,236 viewers after a slow start but had stronger second half numbers than TXA21’s. In the 18-to-49-year-old demographic, TXA21 had 57,163 viewers while ESPN drew 50,811 and again beat TXA21 down the stretch.
Caveat: TXA21 play-by-play announcer Mark Followill has tangled with your friendly content provider in the past over whether TXA21’s telecasts of first-round Mavs playoff games are reflected in up-to-date TV listings. He argues that a significant number of viewers go to the national cable-cast out of ignorance that TXA21 is offering a local alternative. Whatever the case, TXA21 overall edged ESPN in both major ratings measurements for Saturday’s Game 1.
Sunday’s prime-time Nielsens again were paced by NBC’s 7 p.m. episode of Little Big Shots, which had 339,955 total viewers and 79,393 in the 18-to-49 motherlode.
In Friday’s numbers, CBS’ 9 p.m. episode of Blue Bloods as usual led all comers with 240,802 total viewers. But Fox4’s 9 p.m. local newscast and NBC’s competing Dateline were the top draws among 18-to-49-year-olds with 47,636 viewers apiece.
Here are Friday’s local news derby results.
CBS11 pulled in the most total viewers at 10 p.m. while Fox4 led among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 drew the most total viewers at 6 a.m. but had its multi-month winning streak snapped by NBC5 in the 25-to-54-year-old demographic. The gap between the front-running Peacock and the now again dormant CBS11 was eye-popping among 25-to-54-year-olds. NBC5 had 62,502 viewers in this important demographic compared to CBS11’s 5,953.
NBC5 capped off its big day with a sweep of both the 5 and 6 p.m. competitions. The station’s 4 p.m. local newscast also remained strong, decisively beating competing news hours on TEGNA8 and CBS11 in both ratings measurements while also knocking off Fox4’s double dose of Judge Judy.
Email comments or questions to: unclebarky@verizon.net